Physical isn't going anywhere for a long while if at all , but ain't no convincing the "progressives" or either side of the coin
Ea is a heavy based publisher of online experiences , experiences that cater to a digital infrastructure
In honesty I would prefer online only / gaas didn't even release on hard copy.
Physical releases should be reserved for more experience based games (ori , god of war , botw) not fortnite and black ops
I have no doubt the industry will hit a 60% margin within the next gen (gen wide) Sony is currently sat at 35-37%
Games becoming more service related etc will help boost this considerably
But like music , films etc that will eventually flatline as growth of gaming in general won't canabalise the revenue from physical as it is self sustained bubble , based around upcoming nations , collectors and retail (primarily to appease amazon etc)
Digital revenue will rise and rise but the percentage will become a lot more flatline
It will become a niche , choice is great for consumers , I fully intend to embrace a blend of digital and physical next gen.
with physical allocated to collection worthy titles etc