Supposedly for offering gift cards for positive reviews.
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Amazon confirms it removed RavPower, a popular phone battery and charger brand
One month ago, Amazon-first gadget brands Aukey and Mpow suddenly and mysteriously disappeared from the giant online retailer's storefront, with almost all their electronics vanishing from Amazon's shelves. Today, popular battery and charger brand RavPower has completely disappeared as well — and Amazon now confirms to The Verge that it was the one that removed RavPower from its store, and that it removed Aukey and Mpow previously.
Amazon hasn't yet said why it took the action on RavPower, but it's not hard to imagine what happened here. On Sunday, The Wall Street Journal's Nicole Nguyen ran a story about how her new RavPower charger included an offer for a $35 gift card in exchange for a review, something that Amazon confirmed was a violation of company policy. Amazon banned incentivized reviews in 2016. Nguyen tweeted about RavPower's removal earlier today:
By and large, this is exactly what happened to Aukey, Mpow, and other lesser-known electronics retailers last month — except here, Amazon has been a bit more thorough. You can actually still find a couple of Aukey listings on Amazon, while RavPower seems to have none.
Another important difference may be that RavPower has its own separate online shop that ranks high in Google search, so it may not strictly need to depend on Amazon. RavPower didn't immediately respond to requests for comment.
Amazon would not tell us last month if it actually removed Aukey and Mpow, merely giving us a generic statement that suggested it generally suspends sellers that violate "the integrity of our store," but it confirmed both removals to The Verge today. At the time, Aukey and Mpow didn't respond to requests for comment.
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