Lessons from a backlash over a CEO’s sexist comments
Damage to trans-Tasman group DGL shows the reputational risks for a company where a leader is dominant
www.ft.com
A controversy over misogynistic comments by the founder of Trans-Tasman chemical logistics and manufacturing company DGL shows how damaging it can be to a listed company when its chief executive goes rogue.
The comments drew flak from Kiwi prime minister Jacinda Ardern, triggered a sharp share price slide and may have even contributed to delisting of the company from New Zealand's stock exchange.
It started like this. Simon Henry, the founder and controlling shareholder in the company once known as Dangerous Goods Logistics, gave an extraordinary interview with the National Business Review, which compiles New Zealand's rich list.
Henry opted to compare his fast-growing business to the meal kit delivery business My Food Bag, which had floated at the same time as DGL but which had since nearly halved in value. He aimed his barbs in particular at My Food Bag's founder Nadia Lim, who, he said, had used her "sensuality" to sell the company.
"I can tell you, and you can quote me," Henry told the NBR reporter, "when you've got Nadia Lim, when you've got a little bit of Eurasian fluff in the middle of your prospectus with a blouse unbuttoned showing some cleavage, and that's what it takes to sell your scrip, then you know you're in trouble."
Woke capitalism gone mad.