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Bobby Kotick was apparently looking to buy news outlet to fix Acti-Blizzard image (Kotaku/PC Gamer were mentioned)
- Thread starter dex3108
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This is very much a thing the rich do.
If you want to read a crazy story give this a read:
newrepublic.com
Where a rich man implicated in a drug smuggling operation that went wrong buys up newspapers to sway public opinion about him all the while people involved get killed.
If you want to read a crazy story give this a read:
The Vampire Ship
How the seizure of Europe's largest heroin shipment created bloody fallout throughout the world—and sparked still-raging political corruption scandals in Turkey, Greece, and the Middle East
newrepublic.com
Where a rich man implicated in a drug smuggling operation that went wrong buys up newspapers to sway public opinion about him all the while people involved get killed.
He couldn't fix his company's culture in thirty years despite having a "commitment to real change", what else is he going to do?
Seriously though, I think the idea is just that this is how they handle news and their image. Years and year ago Sony was caught having a marketing executive writing fake movie reviews under a pseudonym, more recently there was a whole thing where game companies were caught writing contracts with influencers to hide that their support of a game is actually advertising, people used to be caught astroturfing on NeoGAF all the time. This is the same attitude; we want to improve our reputation, let's just pay someone to raise it instead of addressing the systemic issues that gave us that reputation.
Seriously though, I think the idea is just that this is how they handle news and their image. Years and year ago Sony was caught having a marketing executive writing fake movie reviews under a pseudonym, more recently there was a whole thing where game companies were caught writing contracts with influencers to hide that their support of a game is actually advertising, people used to be caught astroturfing on NeoGAF all the time. This is the same attitude; we want to improve our reputation, let's just pay someone to raise it instead of addressing the systemic issues that gave us that reputation.
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