The obligatory Force-is-strong-with-this-one reference is strong with this one.
Atom has, to the best of my knowledge, increased in scale recently. I would not think of it as a guaranteed representative of the overall first-day sales. However, the tireless folks at Box Office Theory are presently estimating ~68% of Endgame's first-day presales for TROS, which remains a gargantuan number.
Remember, Star Wars is mightily front-loaded. But this is a good look.
After going on sale last night during the halftime of ESPN's Monday Night Football, Disney's Star Wars: The Rise of Skywalker has turned out to be the second first day bestseller for mobile ticket retailer Atom Tickets, behind this year's Avengers: Endgame. That movie literally shut down many exhibitors' online ticket sites during their first day sales back in April. No other exhibitors or ticket services have reported yet on their first day sales for Skywalker, so we don't know yet how big of a box office phenomenon this Star Wars finale will be.
Atom reports that Star Wars: The Rise of Skywalker sold 2.5 times more tickets in its first day of pre-sales than Star Wars: The Last Jediback in October 2017.
Last night, Atom reported that Rise of Skywalker set a first hour record for the retailer, selling 45% more tickets than Avengers: Endgame in its first hour.
As it stands, Atom Tickets' top five movies with the best 'first day' of pre-sales are as follows:
- Avengers: Endgame
- Star Wars: The Rise of Skywalker
- Aquaman
- Star Wars: The Last Jedi
- Avengers: Infinity War
Atom has, to the best of my knowledge, increased in scale recently. I would not think of it as a guaranteed representative of the overall first-day sales. However, the tireless folks at Box Office Theory are presently estimating ~68% of Endgame's first-day presales for TROS, which remains a gargantuan number.
Remember, Star Wars is mightily front-loaded. But this is a good look.
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