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Kingpin722

Member
Oct 28, 2017
1,028
EA are Ubisoft looked at as the 2 premier 3rd party publishers, in particular since the PS3/360 generation. Ubisoft asserted their position then with series like, Assassins Creed, Far Cry, Splinter Cell, Ghost Recon, and Rainbow Six. Even had a lot of success in the casual space with the Just Dance series. EA continued (for the most part) their momentum in Sports realm from the PS2 era with their series Madden, Fifa, NCAA football, PGA, NHL,and Fight Night. They also established themselves greatly with single player IPs Dead Space, Dragon Age, Mass Effect and to a much lesser degree gave console gamers the opportunity to play the Crysis series. Released the last good racing games (not named Forza) in the Need for Speed series and Burnout Paradise. Most importantly in the 360/PS3 generation, they answered the Call of Duty onslaught with its greatest competitor to date: Battlefield and subsequently arguably released the highest quality games in that series to date.

Enter PS4 and Xbox One.

For Ubisoft, despite arguably misleading fans with graphics, from the jump you could tell their mindset was to push the envelope with titles like Watch Dogs, and Assassins Creed Unity. They started off slower than they hoped, and even worse started fatigue in their flagship series Assassins Creed. Ultimately in response, Ubisoft redeemed themselves from the slow start by releasing solid entries in established Far Cry Series, Rainbow Six as well as introducing new popular IP like For Honor, The Division. They even took risk that paid off greatly by developing an exclusive game for the Nintendo Switch with the MARIO IP. Most importantly, they stabilized Watch Dogs with its higher regarded sequel Watch Dogs 2 and successfully rejuvenated the Assassins Creed series with Origins followed by Odyssey. All things considered, Ubisoft seems to be trending up as we end the generation.

EA on the other hand has seemingly left a lot to be desired as we approach a dawn of a new generation of consoles. Despite having acquire the right to develop games for one of the biggest IP in the world, Star Wars, EA has looked extremely risk adverse and hesitant. They've become completely uncompetitive in the racing realm as the Forza series has the genre in a stranglehold and Need for Speed and Burnout are all but dead. While still major sellers, the quality of their revered sports series have stagnated across the board, even arguably, FIFA now. All their acquisition of the UFC liscense has seemed to spawn is more fans begging for the return on the Fight Night series. Fortunately for them, Battlefield has achieved great commercial success despite some mishandling on their part at the turn of every release on PS4 and XB1. Mass Effect, one of the biggest single player IPs in gaming and extremely anticipated for PS4/XB1 is ultimately now on hiatus due to the lastest entry being a flop due to a extremely troubled development process. Their Star Wars Battlefront releases have left fans wanting more despite doing well commercially. Perhaps their highest quality releases this generation have been Dragon Age Inquisition, which they have yet to return to, and Titanfall 2, game that they appeared to not have much confidence in as it released right in the middle of Battlefield and Call of Duty launches. They also have yet to jump on the Nintendo Switch momentum like Ubisoft and other 3rd party publishers have. The publisher appears to have a lot riding on the success of Anthem.

I say all that to ask this, what happened to EA this generation? What can we expect from them when PS5 and the next Xbox come around?
 
EA is really dumb from an organizational and leadership perspective. They have so much developer & studio talent. I can almost guarantee that I could steer them to higher quality product (and therefore profits) within the first fiscal year of ousting current regime.

Ubisoft on the other hand is basically a European version of Disney. Relatively wholesome and earnest with their approach to their products but always following the business trends set by (enter: Activision)....


BIG PAPPY MAC DADDY OF MAKIN MONEY: ACTIVISION


Activision Blizzard is an investors and profit takers wet dream come true. They make select high quality titles - and often will run them to the brink of collapse before smartly reengineering them to extend the revenue tails. They create the most palatable drip (Loot boxes in Overwatch) of lecherous greed in the industry and manage to do it by making sure their games, their studios, their management are all perfectly aligned. It is true symmetry & synergy (and all the other Bobby Kotick buzzwords) at 120%.
 

Deleted member 135

User requested account closure
Banned
Oct 25, 2017
11,682
EA was never a particularly good publisher. The games that they published that were good were good in spite of EA, not because of them. In recent years they've been exerting more corporate control and using design by committee methods with their developers to push profits above all else.


To be frank, Ubisoft isn't much better. They both rely on unethical microtransactions and unscrupulous business practices to fleece consumers, it's just that Ubisoft's evils aren't in the spotlight like EA's due to not working with cross media franchises like Star Wars and FIFA.
 

no1

Attempted to circumvent ban with alt account
Banned
Apr 27, 2018
954
Activision Blizzard is an investors and profit takers wet dream come true. They make select high quality titles - and often will run them to the brink of collapse before smartly reengineering them to extend the revenue tails. They create the most palatable drip (Loot boxes in Overwatch) of lecherous greed in the industry and manage to do it by making sure their games, their studios, their management are all perfectly aligned. It is true symmetry & synergy (and all the other Bobby Kotick buzzwords) at 120%.
It's sorta crazy how well they are able to make so much fuckin money.
 

JesseEwiak

Banned
Oct 31, 2017
3,781
What happened to EA this generation is they're continuing to make gobs of money off stuff like the FIFA & Madden Ultimate Teams, so they could give a damn about what gamers want. The only reason they moved on the Battlefront lootboxes thing is because it began to leak to Disney.
 

Kiraly

Member
Oct 30, 2017
2,848
To be frank, Ubisoft isn't much better. They both rely on unethical microtransactions and unscrupulous business practices to fleece consumers, it's just that Ubisoft's evils aren't in the spotlight like EA's due to not working with cross media franchises like Star Wars and FIFA.

I don't agree. Ubisoft still has huge single-player productions that do have MTs added, while EA is pretty much only MTs riddled 'games as a service' trash that started out as a business idea on how to grab as much money out of its customers as possible.
 

Sargerus

▲ Legend ▲
The Fallen
Oct 25, 2017
20,846
I always found it very interesting that on one hand EA is hated for its poor anti-consumer business practices but on the other hand, praised for its support in LGBT/women/PoC in their games.
 

Kamisori

Member
Oct 26, 2017
157
France
To be frank, Ubisoft isn't much better. They both rely on unethical microtransactions and unscrupulous business practices to fleece consumers, it's just that Ubisoft's evils aren't in the spotlight like EA's due to not working with cross media franchises like Star Wars and FIFA.
You have to explained me this. In Assassin's Creed you can completly not notice the store ingame (nor you don't need it to progress in the game), in Ghost Recon Wildlands it's the same, on Rainbow Six and For Honor there is only cosmetic items and new characters can be unlocked via ingame currency (and not so much).

And for the non-AAA games they may have a season pass with mostly enough content to justify their price. I would even say that they are one of the best in the area among the major publishers.
 

Penny Royal

The Fallen
Oct 25, 2017
4,158
QLD, Australia
Well up until July this year EAs share price had risen by a factor of about 6.9 from Jan 2014, and even now is trading at a multiple of about 4x on the price, so I guess by and large they're doing well.

Acti is on about 3x, altho has had the same kind of precipitous fall EA had this year and is the cheapest of the 3, & UBI is up 7x on 2014 but was staring from half the value of EA back then.

So aside from all 3 having steep falls this year, I'd say most of their shareholders would be reasonably happy, which for big publicly traded companies is what it's all about.
 

Ge0force

Self-requested ban.
Banned
Oct 28, 2017
5,265
Belgium
EA is a cancer in the games industry imo. They've bought so many great studios, only to ruin them with bad decisions and anti-consumer practices like always online, project ten dollars, overpriced dlc, loot boxes and pay2win MT's.

Besides that, they are spamming the same sports games every year, with only minor gameplay improvements but plenty of new monetization features. And if they launch a good new IP, they ruin the sequel somehow in an effort to please the casual crowd.

But despite all of this, millions of people keep buying their games. Every f*cking year again and again. I have no idea how they do this, but I don't have any other choice than admiring them for this.
 
Jun 1, 2018
4,523
EA are Ubisoft looked at as the 2 premier 3rd party publishers, in particular since the PS3/360 generation. Ubisoft asserted their position then with series like, Assassins Creed, Far Cry, Splinter Cell, Ghost Recon, and Rainbow Six. Even had a lot of success in the casual space with the Just Dance series. EA continued (for the most part) their momentum in Sports realm from the PS2 era with their series Madden, Fifa, NCAA football, PGA, NHL,and Fight Night. They also established themselves greatly with single player IPs Dead Space, Dragon Age, Mass Effect and to a much lesser degree gave console gamers the opportunity to play the Crysis series. Released the last good racing games (not named Forza) in the Need for Speed series and Burnout Paradise. Most importantly in the 360/PS3 generation, they answered the Call of Duty onslaught with its greatest competitor to date: Battlefield and subsequently arguably released the highest quality games in that series to date.

Enter PS4 and Xbox One.

For Ubisoft, despite arguably misleading fans with graphics, from the jump you could tell their mindset was to push the envelope with titles like Watch Dogs, and Assassins Creed Unity. They started off slower than they hoped, and even worse started fatigue in their flagship series Assassins Creed. Ultimately in response, Ubisoft redeemed themselves from the slow start by releasing solid entries in established Far Cry Series, Rainbow Six as well as introducing new popular IP like For Honor, The Division. They even took risk that paid off greatly by developing an exclusive game for the Nintendo Switch with the MARIO IP. Most importantly, they stabilized Watch Dogs with its higher regarded sequel Watch Dogs 2 and successfully rejuvenated the Assassins Creed series with Origins followed by Odyssey. All things considered, Ubisoft seems to be trending up as we end the generation.

EA on the other hand has seemingly left a lot to be desired as we approach a dawn of a new generation of consoles. Despite having acquire the right to develop games for one of the biggest IP in the world, Star Wars, EA has looked extremely risk adverse and hesitant. They've become completely uncompetitive in the racing realm as the Forza series has the genre in a stranglehold and Need for Speed and Burnout are all but dead. While still major sellers, the quality of their revered sports series have stagnated across the board, even arguably, FIFA now. All their acquisition of the UFC liscense has seemed to spawn is more fans begging for the return on the Fight Night series. Fortunately for them, Battlefield has achieved great commercial success despite some mishandling on their part at the turn of every release on PS4 and XB1. Mass Effect, one of the biggest single player IPs in gaming and extremely anticipated for PS4/XB1 is ultimately now on hiatus due to the lastest entry being a flop due to a extremely troubled development process. Their Star Wars Battlefront releases have left fans wanting more despite doing well commercially. Perhaps their highest quality releases this generation have been Dragon Age Inquisition, which they have yet to return to, and Titanfall 2, game that they appeared to not have much confidence in as it released right in the middle of Battlefield and Call of Duty launches. They also have yet to jump on the Nintendo Switch momentum like Ubisoft and other 3rd party publishers have. The publisher appears to have a lot riding on the success of Anthem.

I say all that to ask this, what happened to EA this generation? What can we expect from them when PS5 and the next Xbox come around?
Your post is very one sided....in ac you need to pay real money to unlock a flying horse.
also this tells me all i need to know about ubisofts shady pre order practices:

Modern-Day-Gaming-Frustrations-Pre-order-Decisions.jpg
 
Oct 27, 2017
3,579
Hm, I have definitely bought less games from the big 3 compared to last gen. FIFA18, Far Cry 4, For Honor, Black Flag and that's it.
EA once published Dead Space and Crysis...feels like an eternity ago.
But they have their target audience on lock, so everything's alright and we parted ways with no bad feelings.
 

Kill3r7

Member
Oct 25, 2017
24,439
EA generates over 3x Ubi's revenue. Its market cap is over 3x that of Ubi. Ubi+Take Two are still smaller than EA. EA stock has experienced its best 5 year run in its history, this gen. Not sure what you are arguing here.
 
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Gilver

Banned
Nov 14, 2018
3,725
Costa Rica
I feel like EA, Ubisoft and Activision-Blizzard are hurting the industry way more than they are contributing for some time now and if these 3 close down tomorrow nothing of that much value will be lost.
 
No you can't lol

The fucking gall

You poor summer child.

Restructure their portfolio and shift capex to support the trickle down effect of Frostbite proprietary tech. Revise launch cadences and eat shit for 5-8 quarters of EPS growth in order to prop up pipeline with more time for individual project incubation. Invest more in service tail R&D - so you don't have things like Tides of War being a total drain on ROI for ongoing dev.

The only thing EA has going for them is a strong presence in their sports & mobile. They're squandering their portfolio's IPs and studio teams at a blistering rate. They have done some course correcting (only off course due to ill advised maneuvers into poor GaaS monetization and mismanaged project leads). But they are a long way off from me recommending investors their direction.
 
Oct 27, 2017
17,973
This thread isn't about much at all except bashing EA. We've had a cancer analogy and other things coming close to conspiracy theories. Sorry OP, but perhaps you can start again by just asking the last question, which would lead to a more productive conversation. Thank you.
 
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