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SuikerBrood

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Jan 21, 2018
15,487


A great interview with Phil Spencer, part of a bigger article, about how people perceive him and the way he sees his position. Some snippets:

The idea of anyone idolizing a business executive is surprising in any industry, let alone one where consumers are routinely suspicious of big companies and corporate scheming. But many gamers seem to view Spencer as one of them, rather than the physical embodiment of a corporate business strategy. Spencer's public behavior does little to discourage this: he has a habit of publicly sharing his Xbox Live gamertag, for example, and inviting people--everyday, non-executive people--to play with him. His overwhelming popularity means he gets more requests than he can respond to, but there are plenty of stories floating around the internet of Xbox Live users who have managed to challenge Microsoft's executive vice-president of gaming to a Forza race or Rocket League match.

This kind of thing is unusual for someone at Spencer's level. "One of the things I've always appreciated about Phil is how, even as busy as he is, he still plays a lot of games," Geoff Keighley, the creator of the Game Awards, told me. "I'll always remember talking to him Thanksgiving weekend 2014, right as we were about to launch the Game Awards, and it was clear he had just spent the entire day playing Assassin's Creed. That stuck with me."

A few months later, Spencer took over as head of Xbox. Whatever jubilation he felt was short-lived; a few weeks into the job, he got a call from Satya Nadella, Microsoft's new CEO. "I don't actually know a whole lot about why we're in gaming," Nadella told him.

It seemed like a good time to ask that question. Spencer was facing a lot of internal scrutiny from his own team. Many developers who had worked on the Xbox One felt let down by Microsoft's big vision; it was, as some told Spencer, not in line with "the soul" of what Xbox was. "Satya was transparent that there could be a future where gaming isn't a business that Microsoft should be in," Spencer told me. "But it's better to have it above the table than below the table, right?" Spencer tried to work out what to say to Nadella. He looked at where Xbox had failed, and how the brand could be saved--if at all. When he finally called Nadella back, it was to say this: "If we're going to stay in the gaming space, then let's make sure we're all-in. The last thing I wanted to do was run the gaming organization here as kind of an afterthought of the company and kind of half-in, half-out. Let's go fix who we are."

At the front of the line, Spencer seemed a little distracted. "I'd love to find Hitman and Megatron after this," he said, scanning the room. Three years ago, Spencer got an Xbox Live invitation to play Destiny with a man named Keith Garlington ("Hitman"), a father of two who runs a funeral home in Arkansas. "Phil had talked a lot publicly about being a dad and not having enough time to play games, so I just sent him a message saying, 'Hey, I'm a dad too," Garlington told me recently. Spencer and Garlington now play together a few nights a week. They're usually joined by Amin Cooper ("Megatron"), who works construction and lives in New Jersey. The three men talk about life, work, and family as they drive around in Forza and co-op on Destiny 2 strikes. "We know each other's wives' names. We know each other's kids' names. We know what we're all doing next weekend," Spencer told me. "What other social construct would put these three random people together like this?"

Both Garlington and Cooper came to FanFest at Spencer's invitation. It was the first time all three men had hung out in real life. Leaving Spencer to his line duties, I tracked them down to find out whether Spencer was actually any good at playing games. Did he kick ass? Or did they kick his ass? "We don't really play competitively, we mostly play co-op," Cooper answered diplomatically. Spencer, spotting us, rushed over. "Don't tell her anything!" he yelled before running away. "I think you can probably tell by now, having spent some time with him--Phil is 100% genuine," Garlington told me. "It's not a facade, and it's not for the camera. He's legitimately a good guy who loves games." For his part, Cooper admitted he was a little starstruck when he first reached out to Spencer on Xbox Live. "He was so friendly right away," he said. "He cares about everyone who plays, no matter where they're from or what they do. That's why everybody loves him."

After a brief tour of the main part of the booth, Spencer was whisked upstairs to play some games. He made for the Luigi's Mansion 3 station and happily passed the next 20 minutes trying to maneuver Luigi out of a number of sticky situations. I'd love to say Spencer aced the demo, but the fact is, he kept dying. He finally realized why: he was accidentally pressing the wrong button on the controller. Every time the screen prompt told him to press X, he would press Y. (The Y button on the Nintendo Switch controller is in the same position as the X button on the Xbox controller.) "Remind me to tell them their X button is in the wrong place," he said cheerily.

There is a whole lot more in this interview/article, so I'd advice anyone interested to check it out.

Other articles in this series:
 

Ballistik

Member
Oct 26, 2017
384
Good article, I do feel Spencer comes off genuine when he speaks. In my eyes he already validated himself as being the right choice for the role. He's kind of like an every day looking guy who likes gaming, who also just happens to be the head of Xbox and when he speaks, you know that he has a good vision for the future of the brand (and industry as a whole!)
 
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