Feels like a lot of us already discussed this a bit when Bloodborne was released. The idea of playing and enjoying a game obviously influenced by such a massive racist that people way the fuck back in 1912 thought he was racist.
H. P. Lovecraft was a very talented writer whose Cthulhu mythos is one of the absolute great works of modern fiction. He was also—and this is something very few companies profiting off his works will acknowledge—a massive racist.
The author also personally states that he feel it's "great that the developers reference this openly" - as well as others discussed in this thread from earlier.
I say it's nice because across comics, board and video games, I don't remember ever seeing this before, despite it being one of the great unspoken facts behind so much of Lovecraft's inspiration and writing.
Nobody is saying don't indulge in works of a Lovecraftian nature. This is coming from the folks behind a game based on Cthulu, after all. But, just as Warner Bros. has done with its pre-cartoon warnings, it's still important in the 21st century to acknowledge
*warning, the Kotaku article links to quotes with offensive language*
H.P. Lovecraft was an American horror writer who died in 1934.