One thing many people don't realize is that Europe loves sports games. FIFA is often the best selling game every year:
Most gamers in Europe therefore mainly buy new consoles for the new "casual" games like GTA, Fifa, COD...
If Microsoft (Sony doesn't have enough money) buys Electronic Arts or just the FIFA IP they can easily become the market leader in Europe.
FIFA 20 was Europe’s best-selling boxed game in 2019 | VGC
EA’s football series tops the rankings for the third year running…
www.videogameschronicle.com
FIFA 19 Was Europe's Best-Selling Video Game in 2018
FIFA 19 outsold every other title across Europe in 2018, with Red Dead Redemption 2 and Call of Duty: Black Ops 4 trailing behind. This report from GfK
twinfinite.net
If Microsoft (Sony doesn't have enough money) buys Electronic Arts or just the FIFA IP they can easily become the market leader in Europe.