Lol this does not look like a third-party controller. And the single tone/black edits look way worse I think. Surprised so many people are so angry/think this looks bad!
I've never really enjoyed symmetrical joypads (and in turn, PS controllers), but obviously Sony is pretty set in their ways with that. It looks alright to me, love the color scheme.
When I first saw it in the tweet it looked a lot more boomerang-ish and I really disliked it, but after seeing the high res photos and the other angles I think it looks pretty nice