PS5 is becoming a must-have console — and Xbox Series X isn't
The PS5's focus on exclusivity may work in its favor
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I wrote a whole separate article on why Ratchet & Clank: Rift Apart was easily the most important game that Sony showed off, but it's an excellent microcosm of why Sony's whole presentation worked so well. First off, Rift Apart showed us something that Sony could not have pulled off on the PS4.
In both the gameplay trailer and the "live" demo (it was prerecorded, but we'll let that slide), we saw Ratchet and Clank dive through dimensional rifts and emerge in completely different, fully loaded levels just seconds later. This is a function of the PS5's powerful SSD, and demonstrates a variety of console-exclusive perks, all at the same time. The PS5 will let you play Ratchet & Clank games; the PS5 will load entire levels in seconds; the PS5 will have fun, colorful games with great graphics.
While we could debate the merits of game exclusivity all day (I'm personally against it), Sony has leveraged exclusive games in a way that makes the PS5 look very appealing. It gives buying the console a sense of urgency, as well as an implicit promise: "If you get a PS5, you will enjoy games that you can't play anywhere else." I'm not about to pre-order a PS5, but that's at least partially because Ratchet & Clank isn't a launch title.