Warner Music Group And Twitch Announce First-Of-Its-Kind Partnership
/PRNewswire/ -- Warner Music Group (WMG) and Twitch today announced a first-of-its-kind partnership that will see the companies launch various recording artist...
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NEW YORK, Sept. 27, 2021 /PRNewswire/ -- Warner Music Group (WMG) and Twitch today announced a first-of-its-kind partnership that will see the companies launch various recording artist channels and create a standalone music space featuring premium music-centric programming. The innovative deal marks Twitch's first partnership with a major record company, bringing users new ways to interact with music-related content on the service, and granting artists a more direct connection with fans.
The partnership with Warner Music Group's recorded music business will see the launch of WMG artist channels, including Warner Records superstars Bella Poarch and Saweetie and Atlantic Records' viral breakout singer/producer Sueco, featuring a steady stream of exclusive content and behind-the-scenes material. The move empowers Warner Music's talent to tap into Twitch's unique creator-driven model, opening up additional income opportunities, as well as access to Twitch's fan engagement tools to get to know their audiences better.
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