A new White House-backed advertising campaign aims to encourage people who are unemployed or unhappy in their jobs or careers to go out and "find something new".
The opening ad in the "Find Something New" campaign beginning on Tuesday features ordinary people sharing their stories. A companion website provides links to training and other resources.
The campaign is a product of the White House's American Workforce Policy Advisory Board, which President Donald Trump created in 2018.
The board is co-chaired by Trump's daughter and White House adviser, Ivanka Trump, and Commerce Secretary Wilbur Ross.
Additional ads are expected to be produced. All will appear nationwide across TV, digital and print platforms in time and space donated by various media companies, the Ad Council said.
Funding was provided by more than 20 corporations and organisations, including Apple, IBM and the US Chamber of Commerce.
The Ad Council declined to disclose the cost of the campaign. which will run at least through the end of the year.
www.aljazeera.com
The opening ad in the "Find Something New" campaign beginning on Tuesday features ordinary people sharing their stories. A companion website provides links to training and other resources.
The campaign is a product of the White House's American Workforce Policy Advisory Board, which President Donald Trump created in 2018.
The board is co-chaired by Trump's daughter and White House adviser, Ivanka Trump, and Commerce Secretary Wilbur Ross.
Additional ads are expected to be produced. All will appear nationwide across TV, digital and print platforms in time and space donated by various media companies, the Ad Council said.
Funding was provided by more than 20 corporations and organisations, including Apple, IBM and the US Chamber of Commerce.
The Ad Council declined to disclose the cost of the campaign. which will run at least through the end of the year.
White House campaign urges unemployed to ‘find something new’
‘Find Something New’ campaign has taken on a new sense of urgency with millions of Americans jobless from pandemic.
