MoviePass Peak Pricing Launches Today (a "dynamic" $3.43 per movie that can increase)

It's not even live everywhere. Looks like that twitter got the email and just ran with it, since it even uses the example price from the email.

It's also not even at all times for the same movie. You could get a 7pm Avengers ticket earlier in the day with no peak pricing. Plus the 1 peak pass a month. It's really not a big deal.

Jon Carter said:

And I live in L.A. and no AMC theater has a real IMAX screen. They're all LIEMAX. The real IMAX screen is at a Cinemark. Don't act like AMC are superior theaters.

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Los Angeles? This is wrong. The Universal AMC has real IMAX. What Cinemark has a real IMAX screen? And you should be going to Dolby Theaters at AMC nowadays, unless the movie was filmed with IMAX camera (like 2-3 movies a year, max)

These subscription services are going to end before they even have a chance to make it over here in Australia.

I'm in the SF Bay area and don't see any peak pricing on any of the big theaters for tonight, despite Ant Man 2 opening. Guess it's not officially rolled out here even though I got the e-mail.

I signed up for A List even though I have Movie Pass, what have I done... gonna decide within the next month or so which one I will keep.

I think for Movie Pass to roll out peak pricing before support for premium formats like Dolby Cinema is a huge mistake. Give us the good features before the bad ones, please.

ManaByte said:

AMC lets you see it on ANY format and lets you reserve seats from the app from anywhere. It's hilariously better.

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AMC's A-list deal is amazing, but it wouldn't exist without MoviePass, so I'm thankful to them for that. Also, not everyone lives near an AMC theater (the closest one to me in St. Louis was a half-hour away), so MoviePass is still a great deal for those who don't.

Lump said:

Honestly, even the AMC price seems a little too good for the value - especially for city markets where a Dolby or IMAX ticket's cost can be higher than the $20 monthly cost of the pass. However, AMC might also be getting data that their A-Listers are buying concessions enough for the math to still work out and the price to be sustainable. If enough people with A-List are buying $20 popcorn/drink combos every time they use their passes, AMC will easily be able to keep the A-List pass low - frugal users of the pass that rarely buy concessions will reap the benefits and the price of the pass can stay reasonable for everyone. But if too many A-Listers are frugal with concessions, then it's inevitable that the A-List price will go up. It all depends on how that shakes out and for consumers, it's too early to tell.

MoviePass was never, ever sustainable at its current pricing - they don't get a cut of the concession pie. If I had to guess, It seems like they were trying to disrupt the market and create a brand that could be sold to a major theatre chain, but theatre chains are just instead going with their own plans.

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I honestly don't think the subscription service will be a huge loss for them. The fact it can only get a single person into a movie at a time really limits its appeal for anyone who's not single with a lot of time to kill. I will say, though, I was surprised to see AMC actually pitching it to customers last weekend at the theater I go to. I pulled out my phone to have the employee scan my QR code, and he said, "Sir, have you heard about our new A-list...Hey! You already got it!"

I don't get why people need to argue why moviepass or a-list are better. That'll be on a case by case basis.

If you like watching popcorn movies and want to see them over and over in whatever format then A-List makes the most sense.

If you want to see less mainstream movies and have more theater options then moviepass is better for you.

They're both good services and serve different needs.

Zulith said:

I'm in the SF Bay area and don't see any peak pricing on any of the big theaters for tonight, despite Ant Man 2 opening. Guess it's not officially rolled out here even though I got the e-mail.

I signed up for A List even though I have Movie Pass, what have I done... gonna decide within the next month or so which one I will keep.

I think for Movie Pass to roll out peak pricing before support for premium formats like Dolby Cinema is a huge mistake. Give us the good features before the bad ones, please.

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If I'm understanding right, the Peak Pricing is literally when people are buying the movie ticket. So theoretically it would probably only be around 1-2 hours before a major movie show time, when people are actually at the theater and trying to buy the ticket. It's not arbitrarily set ahead of time just because it's a blockbuster.

Ashhong said:

If I'm understanding right, the Peak Pricing is literally when people are buying the movie ticket. So theoretically it would probably only be around 1-2 hours before a major movie show time, when people are actually at the theater and trying to buy the ticket. It's not arbitrarily set ahead of time just because it's a blockbuster.

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It's like Uber peak pricing. I'd imagine it can be pretty dynamic.

RIP to the most obviously unsustainable product I've seen in decades

I just don't see how they survive. This isn't going to be the solution, but I'm most interested about what happens to the current clientele.

Sinemia's way better, anyway. I pay $8 a month for booking movies in advance, premium (IMAX, 3D, etc.), and it works at more theatres.

Real said:

Sinemia's way better, anyway. I pay $8 a month for booking movies in advance, premium (IMAX, 3D, etc.), and it works at more theatres.

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That's pretty good, is it one movie a day too or is it limited to like 3 a week?

Lump said:

Honestly, even the AMC price seems a little too good for the value - especially for city markets where a Dolby or IMAX ticket's cost can be higher than the $20 monthly cost of the pass. However, AMC might also be getting data that their A-Listers are buying concessions enough for the math to still work out and the price to be sustainable. If enough people with A-List are buying $20 popcorn/drink combos every time they use their passes, AMC will easily be able to keep the A-List pass low - frugal users of the pass that rarely buy concessions will reap the benefits and the price of the pass can stay reasonable for everyone. But if too many A-Listers are frugal with concessions, then it's inevitable that the A-List price will go up. It all depends on how that shakes out and for consumers, it's too early to tell.

MoviePass was never, ever sustainable at its current pricing - they don't get a cut of the concession pie. If I had to guess, It seems like they were trying to disrupt the market and create a brand that could be sold to a major theatre chain, but theatre chains are just instead going with their own plans.

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In the end, whatever their intention was it helped consumers and forced AMC's hand.

I got about 5 months before MP is dead to me.

Which is 4 months longer than they'll have cash lol

Ashhong said:

It's not even live everywhere. Looks like that twitter got the email and just ran with it, since it even uses the example price from the email.

It's also not even at all times for the same movie. You could get a 7pm Avengers ticket earlier in the day with no peak pricing. Plus the 1 peak pass a month. It's really not a big deal.



Los Angeles? This is wrong. The Universal AMC has real IMAX. What Cinemark has a real IMAX screen? And you should be going to Dolby Theaters at AMC nowadays, unless the movie was filmed with IMAX camera (like 2-3 movies a year, max)

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Universal AMC is not in Los Angeles, it's in Universal City. It might be close to you but it's far for me. From the one time I went there, it's also not very good. I saw John Carter in IMAX 3D and the picture was very dark, so I never went back.

Cinemark 18 had a real IMAX screen for the longest time, but I see it was replaced by Cinemark XD.

vulva said:

That's pretty good, is it one movie a day too or is it limited to like 3 a week?

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You can choose how many movies you want a month, and the price varies. 1 Movie a Month is $5 a month, 2 is $8 with promo codes.

Real said:

You can choose how many movies you want a month, and the price varies. 1 Movie a Month is $5 a month, 2 is $8 with promo codes.

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So I see about 15 a month, what price point would I be looking at there?

Really, really hope MoviePass survives. A-List doesn't cover nearly enough movies to justify it.

vulva said:

So I see about 15 a month, what price point would I be looking at there?

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Max you can sign up for is three movies a month, but you can upgrade and add tickets once you're done with that. Don't think I'd have an answer for you there, haha.

I'm at work and can't see the Tweet. I just signed up for MoviePass, $9.99 a month, exactly one week ago. What does this mean for me? I also don't see movies opening weekend and will most likely see them a week or two after. Am I paying more now?

Complete horse shit. Just kill it IMO.

I won't be renewing after my annual sub expires with all the crap they're pulling, even if they're still around 4 months from now (no way in hell)

At least I got my money's worth on it (34 movies and counting, baby)

Real said:

Max you can sign up for is three movies a month, but you can upgrade and add tickets once you're done with that. Don't think I'd have an answer for you there, haha.

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Gotcha, yeah I don't think that sounds like a great deal for me but if you only see 3 a month then that's probably a fantastic deal.

X1 Two said:

Depends. How many movies do you actually watch each month that you want to see vs. those you watch because it's part of the pass? And would you want to pay the fee for the movies that you were not interested in to begin with? And suddenly it's something like $20 for two movies.

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Every month, there are at least 3-4 good movies worth seeing imo (I watch a lot of indie stuff). Last year I watched 44 movies in theaters. I love it and much prefer to home viewing.

I don't have moviepass but just started using it's canadian equivalent, Sinemia, and it's a godsend. I will always want to subscribe for my movies from now on. For the price of 2 movie tickets per month, I get 6 tickets.

AMAGON said:

Embarrassing, fun while it lasted Might hope on AMC pass at this point before anything changes.

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Yeah I'm thinking of switching to AMC now. I was willing to live with not being able to see IMAX and 3D movies but, I only really watch comic book movies and other blockbusters. If I can't watch them when I want to then i'm out. Shame too as I am a really easy customer.

I would rather they limit it to once free movie a week anytime and everything else be subject to surge pricing or something. Just not outright surge pricing. Oh and not being able to watch a movie more than once is a super bummer.

A List is awful for me.

Noshino said:

The maximum monthly coverage of A List in my area would come to $ 236.28 per month (3 IMAX movies per week), compared to MP's $375.94 (1 movie a day at AMC, and thats with $5 tuesdays as well).

Even if I wanted to see an IMAX movie here and there, paying for it out of pocket would still make MP worth more.

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Its only good if you are really restricted to only AMC theaters in your area and you only watch very few mainstream movies a month.

My wife barely uses her MoviePass and still hasn't been asked to start submitting pictures of her stubs yet. I wonder when\if she'll see Peak Pricing?

They are so incredibly screwed.

Dolby is worth it? The AMC I go to doesn't have it but there is one that does but I'd have to drive 45 mins to an hour to get to it. I'd do it at least once to check it out but it would have to be for a good movie.

Molecule said:

Dolby is worth it? The AMC I go to doesn't have it but there is one that does but I'd have to drive 45 mins to an hour to get to it. I'd do it at least once to check it out but it would have to be for a good movie.

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To me it is. Any movie that has Dolby as an option I choose it every time. Even for movies that might not seem like it would improve much I still go for it.

It's not just the visuals but the sound quality as well. I saw Get Out in Dolby and the Dolby Atmos sound really added to the experience.

I'm sorry if this has already been answered and I missed it, but is the fee charged at the time you get the ticket, or is it just added to your next monthly payment?

EDIT: Found the answer. It charges your card once you check in.

HeartlessNobody2134 said:

To me it is. Any movie that has Dolby as an option I choose it every time. Even for movies that might not seem like it would improve much I still go for it.

It's not just the visuals but the sound quality as well. I saw Get Out in Dolby and the Dolby Atmos sound really added to the experience.

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Seen a handful of movies at the local dolby theater. It is awesome.

Going to see Ant-Man tonight at the dolby theater, can't wait!

I figure if I could see at least 2 dolby movies a month, A-List is worth it for me. Anything else is all extra.

Man we all know you guys are just going to buy a ticket to something else and walk into the surge priced movie

So this is different from the premium pricing? Does that mean that there could potentially be 2 added fees we'll have to look out for?

i dont know how its going to figure out which showtimes at theaters are "peak". i go to early thursday night showings of big movies opening weekend because they tend to be less crowded compared to the rest of the weekend at my local theater. if i got charged for the opening night solo screening i went to that only had me and one other person id be annoyed

Lump said:

Honestly, even the AMC price seems a little too good for the value - especially for city markets where a Dolby or IMAX ticket's cost can be higher than the $20 monthly cost of the pass. However, AMC might also be getting data that their A-Listers are buying concessions enough for the math to still work out and the price to be sustainable. If enough people with A-List are buying $20 popcorn/drink combos every time they use their passes, AMC will easily be able to keep the A-List pass low - frugal users of the pass that rarely buy concessions will reap the benefits and the price of the pass can stay reasonable for everyone. But if too many A-Listers are frugal with concessions, then it's inevitable that the A-List price will go up. It all depends on how that shakes out and for consumers, it's too early to tell.

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Granted, I avoid opening nights and Friday/Saturday showings, but I can't think of the last time I was in my local AMC theater where it was a third full. Concessions is a great point, but they have to have the data on how empty most of their showings are and getting some revenue via A-List is better than nothing.

I signed up for Moviepass thanks to a GAF thread when they introduced the $9.99 plan and have been happy with the service. I went from watching a movie or two a year to going at least once a week. It's definitely modified my movie watching tendencies. I just signed up for A-List as well. I'm an ideal candidate for their service as the nearest and only theater I go to is an AMC Mann's Chinese. Repeat showings are somewhat important as I wanted to see A Quiet Place again and I had an incident where I bought tickets for Upgrade a few hours in advance and an emergency arose and I wasn't able to attend the showing. Being able to reserve a seat online is a huge convenience factor. I consider myself a heavy Moviepass user and I don't think I could surpass the 3-a-week ceiling that A-List offers. I'm not sure I ditch MoviePass yet. I'm curious to see how peak pricing will affect my movie-going habits. If it does raise the price, I'll probably just cancel as the convenience options from AMC will probably be worth the additional monthly fee.

I'm glad MoviePass exists and hope they stick around even though their model seems unsustainable. Anything over $20.00 a month for any of these services and I'd probably bail out and go back to my old ways of a movie or two a year.

Ashhong said:

It's not even live everywhere. Looks like that twitter got the email and just ran with it, since it even uses the example price from the email.

It's also not even at all times for the same movie. You could get a 7pm Avengers ticket earlier in the day with no peak pricing. Plus the 1 peak pass a month. It's really not a big deal.



Los Angeles? This is wrong. The Universal AMC has real IMAX. What Cinemark has a real IMAX screen? And you should be going to Dolby Theaters at AMC nowadays, unless the movie was filmed with IMAX camera (like 2-3 movies a year, max)

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I hate this "not a big deal" crap. They keep changing the terms of the contract whenever and to whatever they please. That 7pm Avengers ticket is meaningless to the person who can't go at 7pm. They're introducing this precisely to screw people over who only have a set window to see a movie. If it's "surging" at that specific time, too bad so sad, pay up. Moviepass is still a great deal but just getting hit by 2-3 of these surges means you are better off going the AMC route unless you don't have one near you. I'm really interested to see how they determine "surges" as well and if they can change hour to hour or day to day.

LeadProtagonist said:

Time to run my membership into the ground this summer then, especially since there's no AMC near me.

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Same here. I got in on $100 for a year and haven't had any issues yet, although yesterday I was going to see the First Purge and the movie only showed up under the search function and not the front page like movies usually do.

I'm safe because I'm locked into the annual plan but phew, that sucks.

Nearest AMC to me is a 30 minute drive. I would pass no less than 7 theaters to get to it. Hard pass on that.

Moviepass should do whatever it needs to do to get viable and solvent.

I just chuckle at ya'll that talk about this movie theater chain or that chain being too far away. Closest theater at all from me is 30 minutes away, and it's a Goodrich. Nearest AMC/Regal is about 50 minutes.

That said I have both A-List & Moviepass and use them frequently enough to warrant both.

The email basically said red is surge and grey is not so check in the morning and get your tickets then? Goodrich has E-Ticketing with moviepass so i've never dealt with ticket verification or anything and with it being small town life surge shouldn't really affect me so here's to keeping both afloat

WoahW said:

I just chuckle at ya'll that talk about this movie theater chain or that chain being too far away. Closest theater at all from me is 30 minutes away, and it's a Goodrich. Nearest AMC/Regal is about 50 minutes.t

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Move to a better location. lol at driving 30 minutes "regularly" to see movies. I've never in my life lived more than a 5 minute drive from a theater or other entertainment options.

this is how we do it:

Every week the service gets worse. Future is not looking good.

Dreams-Visions said:

Move to a better location. lol at driving 30 minutes "regularly" to see movies. I've never in my life lived more than a 5 minute drive from a theater or other entertainment options.

this is how we do it:

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Midwest is unforgiving. Hell the closest Target is 30 minutes away. We have a store called Rural King, they sell live baby chicks that should be all you need to know.

Lol is there anybody currently not saving money on moviepass.

Is there a Canadian equivalent to MoviePass?

And it just so happens to be Ant-Man day?

Why are you choosing to do surge pricing instead of just raising the price? Wouldn't it make more sense to just charge $15 or $20 like AMC?

By keeping the unlimited price as our base offering, you still get the best deal possible. AMC's higher price means you pay more for way fewer options. Our model though lets you continue to see movies in a way that works best for you.

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lol I currently can only see 3 movies, including Ant-Man, at my local theater because they only allow one viewing.

I've watched 18 films with movie pass, it's still amazing and I'll go down with the ship, I learned a lesson to never go on opening weekend. So I'm good

I look forward to hearing how much the "small fee" is on average.

Kongroo said:

Eh. It's still a way better deal than full price.

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How many more times will this be uttered as MP continues to move the goal posts before the end?

JHoNNy1OoO said:

I hate this "not a big deal" crap. They keep changing the terms of the contract whenever and to whatever they please. That 7pm Avengers ticket is meaningless to the person who can't go at 7pm. They're introducing this precisely to screw people over who only have a set window to see a movie. If it's "surging" at that specific time, too bad so sad, pay up. Moviepass is still a great deal but just getting hit by 2-3 of these surges means you are better off going the AMC route unless you don't have one near you. I'm really interested to see how they determine "surges" as well and if they can change hour to hour or day to day.

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What do you mean it's meaningless to the person who can't go? It's not a big deal. If it is, you stop subscribing to their monthly plan. But to many people, it's better to have these small add-ons rather than completely shut down. It will be similar to Uber, where the demand at that moment affects the surge pricing. So if you want that "in demand" 7pm showing, go buy it at noon or 9am and it will most likely not have any surge pricing. Of course, that last sentence is a wait and see. That's how I understand this new thing to work out.

Punished Snaku said:

How many more times will this be uttered as MP continues to move the goal posts before the end?

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Until it's not worth it.

ManaByte said:

AMC lets you see it on ANY format and lets you reserve seats from the app from anywhere. It's hilariously better.

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That's all great IF you live near an AMC theater.