Jokes on you, it's not a post, it's a bost
iHOB this is a joke
(Seriously though, what an incredibly bizarre marketing strategy, lmao.)
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IHOB changes it’s name to IHOP. Celebrates with $.60 pancakes
- Thread starter jbug617
- Start date
Jokes on you, it's not a post, it's a bost
iHOB this is a joke
Even other food chains were talking about IHOP.
Mission Accomblished.
I recall hearing someone talking about this being a publicity stunt. Can't say they were wrong.
So their stupid name change backfired and they're playing it off as a joke to promote their new burgers?
It was a blatant marketing stunt that they acknowledged as one, they only changed the external branding at 1 location.
I feel sorry for the servers who will get cheap ass people tipping on the 60 cents pancakes versus what they really should be.
Lies. I can get breakfast or a huge "Youll be dead in 10 years" double cheeseburger at IHOP and not get shanked or shot after dark.
Meanwhile Wafflehouse parking lot looking like the starting area of Resident Evil 2.
I wonder how long it'll be until "tapping into the fact that people online love complaining about things that appear to be stupid" is the prominent trend in marketing.
Yeah I think growing up eating a crepe style pancake pancake house thick flapjacks all I taste is baking soda it's disgusting I don't know how people eat them it's like bitter soda right in your mouth
IHOP changes its name to IHOb
IHOb sales crater 90%
IHOb changes name back to IHOP Classic
Sales skyrocket 1000%
You guys just got Coca-Cola'd
IHOb sales crater 90%
IHOb changes name back to IHOP Classic
Sales skyrocket 1000%
You guys just got Coca-Cola'd
There were articles back when this Ihob pusiness started that it was only a marketing campaign, like this one from June 11th: https://money.cnn.com/2018/06/11/investing/ihob-ihop-burgers-name-change/index.html
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I don't get the fake shock in this thread. People act like Ihop was playing it like they seriously had changed the name this whole time.
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I don't get the fake shock in this thread. People act like Ihop was playing it like they seriously had changed the name this whole time.
You should want to use them, as this was a successful campaign.
They did a piece on NPR about it. It was a win for ihop.
Are we still sure this isn't related to Nathan For You in anyway? I'm not quite convinced.
After learning Denny's has a history of transphobia & racism, I'm leaning more into ihob these days.
After learning Denny's has a history of transphobia & racism, I'm leaning more into ihob these days.
The jokes & attacks against Ihop in this thread are based on a false scenario. At the same time, Ihop announced the b stood for burgers, they also said it was only a marketing campaign & that they weren't really changing their name. People in this thread act like Ihop was trying to mislead everyone, when they actually said from the start that is was only a marketing campaign.
YUP....Colorado Omelette and triple buttermilk pancakes have been my go to for 13 years! I dunno how these guys are knocking IHOP. I tried Denny's when I moved to FL, but 2 pancakes with my omelette is criminally outrageous.
Didn't help that Denny's ALWAYS took forever to prep our food, and that's regardless of their racist history of poor service to minorities (no lie). Good food and good service. S'all I ask.
This was always planned (see: articles confirming it was marketing back in June) and they definitely made a shitload of money from this
It's really good advertising, plain and simple.
It's really good advertising, plain and simple.
