• Light/Dark
  • Ever wanted an RSS feed of all your favorite gaming news sites? Go check out our new Gaming Headlines feed! Read more about it here.
  • We have made minor adjustments to how the search bar works on ResetEra. You can read about the changes here.

Today On Iffy Social Media Marketing, Pop-Tarts Twitter Account Calls Followers/Customers “Virgins”

Redhead On Moped

Redhead On Moped

Banned
Oct 25, 2017
3,859
USA, Sol 3, Universe 1


We've all seen fail campaigns recently like the IHOB thing, awesome accounts like Arby's and absolutely savage accounts like Wendy's, but this one is kinda out there when you consider the following:

1. Pop-Tarts are for kids.

2. Kellogg's Makes Pop-Tarts

3. The whole reason modern cereal and Kellogg's exists is because John Harvey Kellogg hated masturbation and since he couldn't force everyone to either circumcise thier son's penis or put carbolic acid on thier daughter's clitoris (seriously look this shit up on wiki and biographies it's completely fascinating and fucked up how much he despised onanism), he joined his brother and invented a bland corn flakes cereal to fight against the urge and be purposefully bland.

Sunny Delight, kids juice-flavored drink manufacturers,replied with the following.



Maybe I'm getting old but I just don't know who these companies are marketing to anymore, and wonder if maybe they should ease up on the edgy social media push. I'd hope that most users of these services relive that corporations are not thier friend, but perhaps I'm being naive. I mean, surely not everything has to be the Adult Swim/Old Spice audience, right?

What do you think has been an actually good social media post by a company? What do you think is the worst?
 

noquarter

Member
Oct 25, 2017
1,483
It got a thread on here, otherwise I would have never seen it, so looks like they are doing a great job at marketing.
 

rude

Member
Oct 25, 2017
12,812
Embarrassing. The only good corporate drone social medias are Arby's and Dictionary.com


 

Deleted member 5359

User requested account closure
Banned
Oct 25, 2017
11,326
I think it's funny but I'm not buying any pop tarts or sunny d.

edit: that forbes cover is hilarious
 
woman

woman

Banned
Oct 25, 2017
3,532
Atlanta
i never understood this split concept candy and snack companies try

who tryna buy something that's two flavors in one
 
TheMadTitan

TheMadTitan

Member
Oct 27, 2017
27,254
The people behind the social media profiles are not aiming their profiles for kids, but the target demographic of the social networking sites themselves. Pop Tarts' twitter is aimed at people who resonate with that type of humor, which are millennials and older. Same with Sunny D.

Why? Because adults indulge in that stuff, too.
 
Seesaw15

Seesaw15

Member
Oct 27, 2017
8,819
If pop tarts are for kids why is it a problem if they call them virgins? Is it insulting to implie a bunch of 12 year olds don't have an active sex life?

It's 2018 kids know what a virgin drink is and if they're on twitter they'll probably get the double entendres.
 
OP
OP
Redhead On Moped

Redhead On Moped

Banned
Oct 25, 2017
3,859
USA, Sol 3, Universe 1
ElephantShell said:
I should have taken social media marketing in college.
Click to expand...
Click to shrink...
Yeah, part of me wishes this too. To make money just doing dumb shit Ike this is many a person's dream.
Seesaw15 said:
If pop tarts are for kids why is it a problem if they call them virgins? Is it insulting to implie a bunch of 12 year olds don't have an active sex life?

It's 2018 kids know what a virgin drink is and if they're on twitter they'll probably get the double entendres.
Click to expand...
Click to shrink...
It's more confusing than it is insulting because while the products are for kids, the marketing isn't, at least it doesn't seem to be, yet at the same time it's almost as if they are dissing themselves and thier parent company too. Again, iffy.
 
Seesaw15

Seesaw15

Member
Oct 27, 2017
8,819
Redhead On Moped said:
Yeah, part of me wishes this too. To make money just doing dumb shit Ike this is many a person's dream.

It's more confusing than it is insulting because while the products are for kids, the marketing isn't, at least it doesn't seem to be, yet at the same time it's almost as if they are dissing themselves and thier parent company too. Again, iffy.
Click to expand...
Click to shrink...
Ehhh. Like most unhealthy foods from the past they seem to be rebranding and aiming for the meme/Reddit/self-aware/stoner/20 something nostalgia demographic.
 

17 Seconds

Banned
Oct 26, 2017
3,589
that sunny d account is embarrassing, and their drink always tasted like someone drank orange juice, threw it up, and then bottled it.
 
MistaTwo

MistaTwo

SNK Gaming Division Studio 1
Verified
Oct 24, 2017
2,456
Kellogg's just shot themselves in the foot.

I don't know how much the rest of you know about snack food social marketing (I'm an expert), but honor and shame are huge parts of it. It's not like it is over at Wendy's where you can become successful by being an asshole. If you screw someone over in the snack food biz, you bring shame to yourself, and the only way to get rid of that shame is repentance.

What this means is the snack food connoisseurs, after hearing about this, are not going to want to purchase either flavor combined or otherwise, nor will they purchase any of Kellogg's other products. This is HUGE. You can laugh all you want, but Kellogg's has alienated an entire market with this move.

Kellogg's, publicly apologize and cancel the entire Pop Tart brand or you can kiss your business goodbye.
 
Xiaomi

Xiaomi

Member
Oct 25, 2017
7,237
I once explained what pop tarts were to my ninth-grade class of Taiwanese students. They were confused and a little disgusted that parents would feed them to their children. One of them remarked, "So that's why Americans are so fat!"
 
PhazonBlonde

PhazonBlonde

User requested ban
Banned
May 18, 2018
3,293
Somewhere deep in space
MistaTwo said:
Kellogg's just shot themselves in the foot.

I don't know how much the rest of you know about snack food social marketing (I'm an expert), but honor and shame are huge parts of it. It's not like it is over at Wendy's where you can become successful by being an asshole. If you screw someone over in the snack food biz, you bring shame to yourself, and the only way to get rid of that shame is repentance.

What this means is the snack food connoisseurs, after hearing about this, are not going to want to purchase either flavor combined or otherwise, nor will they purchase any of Kellogg's other products. This is HUGE. You can laugh all you want, but Kellogg's has alienated an entire market with this move.

Kellogg's, publicly apologize and cancel the entire Pop Tart brand or you can kiss your business goodbye.
Click to expand...
Click to shrink...
It's been years but I still love this meme
 
Jordan117

Jordan117

Member
Oct 27, 2017
2,003
Alabammy
8c076tqfr4s01.png
 
Polioliolio

Polioliolio

Member
Nov 6, 2017
5,399
Seems fair enough. Last time I ate a poptart, I was a virgin, so. And I have no plans to ever buy a poptart.

Also, social media is stupid that's why these companies are driven to be even more stupid over time.
 
Azriell

Azriell

Member
Oct 27, 2017
1,109
I don't mind that poptarts Twitter person is trying to be edgy and funny, but what's the joke here?
 

Deleted member 20603

User requested account closure
Banned
Oct 28, 2017
946
Redhead On Moped said:
Click to expand...
Click to shrink...


This presentation is so confusing. What the hell is the poptart doing in the drink? The strawberries are a clearly superior food option and make the poptarts look bad in comparison, which begs the question, what the hell do anything of these things have in common with the drink? If the other flavor is drizzled cheesecake, why not have a drizzled cheesecake in the picture instead? That way you could at least see what the poptart is trying, yet failing, to emulate.
 
Cass_Se

Cass_Se

Member
Oct 25, 2017
3,127
Dictionary twitter can sometimes be really savage, like how they tweeted definition of 'Schadenfreude' within minutes following Germany's elimination from World Cup
 
Jessie

Jessie

Member
Oct 27, 2017
9,921
Children don't use Twitter, and if they do they've been subjected to a lot worse.
 
FeliciaFelix

FeliciaFelix

Member
Oct 27, 2017
1,778
So Arby is working hard to reach the weebo/anime demographic? That's... wow. I'd love to see the marketing research that led them to that.
 
Suicide King

Suicide King

Banned
Oct 27, 2017
1,018
They hire internet people to use internet lingo within their internet presence. Nothing wrong with tailoring your message to fit your medium. It would be bad if the TV ads said stuff like that.
 
deepFlaw

deepFlaw

Knights of Favonius World Tour '21
Member
Oct 25, 2017
23,501
Well, that's not where I expected the OP to go.

incognito said:
This presentation is so confusing. What the hell is the poptart doing in the drink? The strawberries are a clearly superior food option and make the poptarts look bad in comparison, which begs the question, what the hell do anything of these things have in common with the drink? If the other flavor is drizzled cheesecake, why not have a drizzled cheesecake in the picture instead? That way you could at least see what the poptart is trying, yet failing, to emulate.
Click to expand...
Click to shrink...

Actually, wait, yeah, what's even the point of it?
 
Bane

Bane

The Fallen
Oct 27, 2017
5,905
Bad joke aside, why is there even a daiquiri there? What does that have to do with the poptart?
 
Stouffers

Stouffers

Banned
Oct 25, 2017
3,924
According to their commercials, Pop Tarts are sentient. I assume an actually pop tart is at the Twitter helm and will most likely be toasted and eaten for his err in judgement.
 
You must log in or register to reply here.