It's true that I have a hard time understanding the sheer weight of that discomfort but there hasn't been very deep explanations behind how major that discomfort is.
This thread has been a complex, long, and messy back and forth that changes topics on a regular basis, so you're right that there's a lot of stuff that probably hasn't been touched on or articulated in nearly enough detail. I actually think it'd be nice if, at some point, a generalized collective "manifesto" of some sort could be put together that better articulates shared and agreed upon arguments in more detail. There are, of course, numerous editorials and the like on the subject, but they're deeply personal and specific in their subject matter.
Like I said, I don't think anyone who doesn't feel it can have a proper frame of reference for how That Goddamned Camera Shit (read also: Male Gaze) can actually feel to see when you're not deliberately and knowingly consuming a product that specifically panders to that kind of userbase and are either bracing yourself for it or actively seeking it. Especially because social paradigms mean that it's likely a very different reaction than a lot of men expressed to seeing, say, the design of Wol in Mobius Final Fantasy or those times in superhero movies when the shirts come off, for example.
But it's definitely the biggest offender for many people, of all potential offenders. It certainly is for me. It sucks to be taken out of the narrative and reminded casually of all of the actual serious, insidious shit that goes on in actual proper society every time the camera wants to give a dude a quick thrill. It acts as a magnifying effect on all the other offending elements, and makes them several orders of magnitude worse. A long, long time ago in this same thread I mentioned that it'd be entirely possible to see a berserker archetype woman go into battle
almost completely nude, wearing less than your usual bikini armor, and not have it be sexualized. That's the camera and the incongruous bikini shit, not strictly the amount of clothing. Leotards aren't inherently sexualized, even if it'd be kinda dumb to wear one into combat. That's the camera. I could go all day with this, but I'm sure you get my point. There's a reason that a character's outfit doesn't even necessarily have to change in a classic JRPG remake and it still winds up being a problem.
The camera is the worst part of this entire ordeal. It makes anything else you could take issue with worse, and can make things that otherwise wouldn't even be a concern an offender by proximity.
And the most annoying part is it's not even a particularly
important component in making a character sexy or appealing. Plenty of people have always lusted after and continue to lust after characters in works that don't even have a dynamic camera, or a camera
at all. It's such a marginal change, for such incredibly massive value, and removing its magnifying effect would help make it easier to hash out the remaining elements as they'd actually be taken if the camera wasn't constantly sniffing its way up a character's ass in something that's ostensibly supposed to be shooting for a straight female audience too.
I don't think the current state of anime is unsustainable precisely because of its success. Even garbage like Magical Highschool and the Asterisk war, poorly written light novel adaptations that have disturbing amounts of fan service and edgy fetish stuff, have a world audience because Otaku-types exist everywhere.
I don't think the appeal of anime is that is on these groups anyway. You'll find plenty of light novels, books and manga in book stores and DvDs are available for purchase. This is where the money is, figures and pillows or whatever are not everything and to get people to buy the written works you simply must tell a story that people want to continue with or have a fan that wants to support the show. They don't need be the type of person to have a warehouse of stuff and I think that belief is a myth in the first place. You don't need to be obsessed to buy a book or DvD
I don't think the anime merch industry itself is in any particular danger, it's in the middle of a pretty big boom in the west relative to where it was a few years ago, even. There's a difference between anime (the merchandise umbrella) and Anime (the actual cartoons) and I think we kinda get muddled here sometimes. Anime (the cartoons) largely exist as a commercial for anime (the merchandise umbrella) goods. They themselves very frequently don't even sell enough copies to make back production money, but they do peddle that further merchandise, whether it's figures, CDs, tankobon of the manga, or volumes of the light novel. A show can actually
tank and still be successful. You only need to look at the sales numbers posted upthread for context. Those numbers in the triple digits are not abbreviated. That's what they sold. Anime (the merchandise umbrella) is very safe right now, for the moment. Especially because manga (and to a lesser extent light novels) fall under the category and are about the broadest an audience can actually get for a medium. Anime (the actual cartoons), though? Ehhh...
Because the shows are developed as commercials, actual auteur projects need to be made at a loss for the art of it. That's the absolute worst part of the current industry paradigm, and the most criticized. Auteur projects in
any medium are often made at a loss for the art of it, but we're talking losses in the order of selling a few hundred discs in total and having no other merch to peddle to fall back on. Films are, naturally, better off because they have a better distribution method and can achieve mass audience success. Being hamstrung by the need to be a commercial isn't the best situation an entire medium can find itself in, though.
On the subject of consumers, it's not that "normal people" aren't purchasing these things, either. Hell, you can even own a few shelves worth of figures and not be a capital-O Otaku, you can buy an idol CD here and there, have a tapestry or two on your wall, own several dozen anime series on disc, and so on. But the uh, the "stereotype" IS real. Some of it becomes an escalating self-parody joke, but even the people who perpetrate those jokes are feeding into the market in the same way.
I know you're Part of the Culture, as it were. Are you familiar with the concept of "shrines," or old enough to remember the time that it came out that the main heroine of Kannagi (a literal cartoon character) wasn't a virgin canonically and the violent reaction afterward?
Those people are capital-O Otaku. They're
extremely lucrative and easy to exploit because they have actual compulsions toward proving their worth through obsessive consumption. They're a lot like mobile game whales, and they're a very real phenomenon. It's not that the entire market is completely sustained by them, that'd be fallacious. But they ARE the trendsetters and form the backbone of the industry's stability at the moment, because normal fans are just willing enough to go along with the stuff that panders to them to continue to act as the main body of consumption while ignoring the the subset of stuff that panders directly and exclusively to them, which operates on a margin that can be sustained just being bought by otaku. There's a reason the trashiest shows have atrocious animation budgets, basically.
As a more specific example of the interplay, Love Live! exists in large part to sell CDs, concerts recordings, and its own IP to teenagers and it does a good job of it, but you better bet they're not selling 12,800jpy a pop figures of Kanan in a partially unzipped, slick wetsuit to the middle school demographic.
You gotta hold localizers to a higher standard or else they'll continue to put out garbage.That's all there is to it. I don't think there is really a gendered divide as this seems to be the case with all things coming out of Japan. The fan sub and fan translation scene was massive (still kinda is) precisely because of the fact that many professionals are either just sloppy or feel the need to "correct" what they see as "problematic". The incredible success experienced by Xseed is a good example of this. They don't try to change things to fit sensibilities (unless its adding something that fits) but rather change things so that people can have relatable jokes. Their seal is a mark of extremely high quality and people such as myself have purchased games based on that seal without any knowledge of the game they're buying.
You'll find no argument from me on the notion that localizers need to be held to a higher standard, because my god being an anime fan who speaks English as a first language and consumes enough other media to have a proper frame of reference really makes it difficult to put up with the average level of quality that you see in localization of Japanese media. I'm with you on the assertion that Xseed's logo is such a clear indicator of quality that I actually buy DLC in their games or purchase things on multiple platforms just to double down on my purchases.
I also think that otome titles are very nearly to the point where they're completely secure and the market can actually start ignoring the garbage that some companies are spewing out while safely assuming that they're not going to stop being catered to. For context, Otaku shit is in a HUGE boom right now itself, but it was only ten years ago that we got very nearly NONE of the obscure games and shows that we now get so many of that no single person can consume it all. More Visual Novels released in a single week of December 2017 than released in the entire year of 2007. That boom happened in part because people bought ALL the niche anime crap that came out, and now there's so much of it that nobody could ever hope to continue doing so. For the record, I expect we're in a bubble, but even after it breaks things will settle better than they were a decade ago.
The otome game fanbase is in a transitional period where their mindset is, and to an extent must be, on ensuring that publishers aren't going to decide to stop catering to them because they boycotted one or two releases, much like general anime fans in 2007. The fact that Xseed is not so secretly stepping into the market via Hatsuu's "secret" upcoming project is a clear indicator that they're probably going to be safe now, they won their relevance.
*I'm not an expert on any of these industries, I can only talk about stuff I've picked up through osmosis and following industry discussion over the years.