Source: https://www.thelocal.fr/20180125/nutella-promotion-leads-to-riot-in-french-supermarkets
There were scenes of hysteria and reports of shoppers acting like "animals" in French supermarkets on Thursday... all because of a discount on pots of Nutella.
Even for a country's whose obsession for Nutella is renowned, the scenes - described as a "riot" in some newspapers - in French supermarkets on Thursday were stunning.
Although the country's passion for Nutella is no secret, a 70 percent discount on the famous chocolate hazelnut spread at Intermarche supermarkets has really shown what the French are willing to do to get their hands on the spread.
In scenes reminiscent of Black Friday bonanzas in the US, images and videos posted on social media showed customers jostling, scuffling and battling each other to get their hands on pots of Nutella in supermarkets around the country.
"They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand. It was horrible," one customer at the Rive-de-Gier supermarket in central France told Le Progres newspaper.