Sony is trying to find some kind of niche in a market where there is none.
Everyone else is just releasing the exact same phones as the rest. Currently, everyone is releasing 18:9 phones at 3x resolution with minimal bezels or alternatively no bezels and a notch, and a minimum of two cameras on the back for whatever (doesn't really matter, as long as there's two of them when you turn the phone around).
Just make one of those. People are going to take one look at the bezels, and immediately move on to the next phone in the display, nobody is going to care about 4K. (I mean, it barely makes sense for TV's sub-55" to have 4K, let alone a 5.8" mobile phone).
Everyone else is just releasing the exact same phones as the rest. Currently, everyone is releasing 18:9 phones at 3x resolution with minimal bezels or alternatively no bezels and a notch, and a minimum of two cameras on the back for whatever (doesn't really matter, as long as there's two of them when you turn the phone around).
Just make one of those. People are going to take one look at the bezels, and immediately move on to the next phone in the display, nobody is going to care about 4K. (I mean, it barely makes sense for TV's sub-55" to have 4K, let alone a 5.8" mobile phone).