To cut through some of the hyperbole, a normal user on AVS that got a non-review unit today, said it's good and slightly better than the 2017 set, but nowhere near an OLED...so take the one review as just that (small sample size)
Sorry, yeah I thought the hyperbole was crystal clear but relevant. It nearly addressed the person whom I quoted word for word.
Hyperbole aside, that reviewer/editor is much more qualified than myself and many other enthusiasts but his comment was fairly subjective.