Xbox One X - Sell through of 80k in UK during first week on sale

ZhugeEX · Nov 13, 2017

Strong start for the Xbox One X as was to be expected. Just like Pro, this shows there is an audience for mid gen consoles with higher spec. The launch week sales were equal to that of the Nintendo Switch and about half what the original Xbox One sold in its first week.

The first week sales of Xbox One X is over 80,000 in the UK, GamesIndustry.biz can reveal.

Retailers have shared data that reveal that Microsoft's new super-powered console has sold as many units in its first week as Nintendo Switch did in March (hardware figures are up-weighted 20%. Xbox One X raw data is at 67,000).

It's first week sales are also well ahead of PS4 Pro, which did a little over 50,000 back in November 2016. Indeed, it took PS4 Pro four weeks to reach the same number.

Of course, stock shortages of both PS4 Pro and Switch will have impacted the performance of those machines.

http://www.gamesindustry.biz/articles/2017-11-13-xbox-one-x-hits-80-000-uk-sales-in-first-week

EDIT:

Some additional info-

gcwy · Nov 13, 2017

Interesting. How did PS4 Pro do in UK?

edit: nevermind. It says right there in the OP. Very impressive for a $500 console.

nihilence · Nov 13, 2017

Wow. Well be interesting to see US numbers.

ZhugeEX · Nov 13, 2017

gcwy said:
Interesting. How did PS4 Pro do in UK?

It's in the OP.

tolkir · Nov 13, 2017

gcwy said:
Interesting. How did PS4 Pro do in UK?

Read the OP.

Very good sales of Xbox One X.

black070 · Nov 13, 2017

Woah, colour me surprised - I wonder what the second week drop will look like, do we know the Pro's ?

Knight613 · Nov 13, 2017

Are we expected to get an EU number? Or is the UK one as good as we should expect? I imagine maybe 100K total for EU?

StrikeFirst117 · Nov 13, 2017

Hmm sold more than the PS4 pro that's kind of surprising considering its higher price point.
It will be interesting to see how it did in the US.

christocolus · Nov 13, 2017

Nice. MS did a great job with the 1X. It's even more impressive when you think about the price. Great job.

Deleted member 17990 · Nov 13, 2017

I'm guessing PUBG is helping with the sales, even though it's not out yet.

DKHF · Nov 13, 2017

As I said in the PAL thread, it's off to a good start.

dudu0609 · Nov 13, 2017

For a console with retail price 449 pounds, I would say it is a good start.
Congrats, Microsoft~

Prine · Nov 13, 2017

For a £450 thats probably well above MS expectations. Very strong showing.

ShaiKhulud · Nov 13, 2017

StrikeFirst117 said:
Hmm sold more than the PS4 pro that's kind of surprising considering its higher price point.

Not a t all, considering heavy PS4 Pro supply issues during launch months. Stock was very thin to begin with.

Acquila · Nov 13, 2017

Being a much larger jump compared to the Pro probably helped a lot.

Deleted member 21 · Nov 13, 2017

A very good start

Jeffrey Guang · Nov 13, 2017

Great news! I hope this means more Xbox One X enhanced games.

breakfuss · Nov 13, 2017

Russell493 said:
I'm guessing PUBG is helping with the sales, even though it's not out yet.

I doubt that.

Beef Stallmer · Nov 13, 2017

ZhugeEX said:
Strong start for the Xbox One X as was to be expected. Just like Pro, this shows there is an audience for mid gen consoles with higher spec. The launch week sales were equal to that of the Nintendo Switch and about half what the original Xbox One sold in its first week.

http://www.gamesindustry.biz/articles/2017-11-13-xbox-one-x-hits-80-000-uk-sales-in-first-week

hardware figures are up-weighted 20%. Xbox One X raw data is at 67,000

Was raw data for pro 50,000? If so, why did they not up-weigh that 20% as well?

Brera · Nov 13, 2017

I would argue that PS4 owners had/have less reason to go for the Pro as Xbone owners must be pretty fed up of shit 3rd party ports.

dudu0609 · Nov 13, 2017

Well, in other European markets, like NL, it is still softly and softly launch.

Switch · Nov 13, 2017

This system is a beast.

v_iHuGi · Nov 13, 2017

Legs will be what defines these consoles, Ps4 Pro started strong but OG Ps4 quickly regain the lead.

StrikeFirst117 · Nov 13, 2017

ShaiKhulud said:
Not a t all, considering heavy PS4 Pro supply issues during launch months. Stock was very thin to begin with.

Yep that is true almost forgot about that. How long did that persist for, a few months?

chobel · Nov 13, 2017

Impressive 1st week sales, MS nailed the marketing.

Deleted member 62 · Nov 13, 2017

"hardware figures are up-weighted 20%. Xbox One X raw data is at 67,000"
What does this mean?

Paronth said:
PS4 250,000 2 days
Xbox One 150,000 2 days
Switch 80,000 2 days
Xbox One X 80,000 5 days
PS4 Pro 50,000 3 days

Note: PS4, Switch and PS4 pro had stock problems during the launch

Paronth · Nov 13, 2017

I put what I wrote on the other thread:

PS4 250,000 2 days
Xbox One 150,000 2 days
Switch 80,000 2 days
Xbox One X 80,000 5 days
PS4 Pro 50,000 3 days

Note: PS4, Switch and PS4 pro had stock problems during the launch

Jawbreaker · Nov 13, 2017

Strong start for the X. Very impressive at that price.

Kolbe1894 · Nov 13, 2017

ChillSpencer said:
Was raw data for pro 50,000? If so, why did they not up-weigh that 20% as well?

40k i think.
http://www.gamesindustry.biz/articl...nd-xbox-one-machines-sold-in-the-uk-last-week

black070 · Nov 13, 2017

StrikeFirst117 said:
Yep that is true almost forgot about that. How long did that persist for, a few months?

In the UK ? Up till Jan-Feb from my experience.

DomsPlaying · Nov 13, 2017

Great start, as I expected the core base of fans is really going for it right out of the gate.

Especially interesting to compare this to Switch, as Switch is a new console launching with a mainline Zelda title while the mid-gen refresh here has no real launch game. Also tells me supply is healthy. Good on Microsoft to meet demand!

Bazry · Nov 13, 2017

Its worth noting that both the Switch and PS4 Pro had stock issues at launch, whereas the X is readily available in the UK

Still seems a good start for X here

Rainrir · Nov 13, 2017

Looks like there is still some fight left in the Xbox.

chobel · Nov 13, 2017

hardware figures are up-weighted 20%.

What does this mean?

Jaxar · Nov 13, 2017

"Of course, stock shortages of both PS4 Pro and Switch will have impacted the performance of those machines."

Probably worth noting that from the article.

gcwy · Nov 13, 2017

breakfuss said:
I doubt that.

It will be a factor when it releases, for sure.

shimon · Nov 13, 2017

Not surprising,it's a new piece of hardware. Let's see how it continues to sell. Also wonder about US sales.

black070 · Nov 13, 2017

Jaxar said:
"Of course, stock shortages of both PS4 Pro and Switch will have impacted the performance of those machines."

Probably worth noting that from the article.

That and that it had more days on the market - that being said, it's a very solid result.

ZhugeEX · Nov 13, 2017

Shiggy said:
"hardware figures are up-weighted 20%. Xbox One X raw data is at 67,000"
What does this mean?

GfK Chart-Track account for a certain % of the hardware market.

I imagine, based on the 20% figure, that they track around 80% of retailers in the UK. So the raw figure, 67,000 us upweighted to account for 100% of the market. (67 / 0.8 = 84)

ChillSpencer said:
Was raw data for pro 50,000? If so, why did they not up-weigh that 20% as well?

They did.

Deleted member 8408 · Nov 13, 2017

Good start for an iterative hardware jump.

I hope this iterative system is here to stay, there's no reason why we should have to suffer horribly outdated hardware late into a generation if you can afford to upgrade.

TomNinetyTwo · Nov 13, 2017

Fantastic start for a great console, happy that they are seeing success with this, love mine so far :)

dudu0609 · Nov 13, 2017

Shall we expect a PR from Microsoft today to address the global sales of Xbox One X for the first week?

wapplew · Nov 13, 2017

Doing Switch level numbers. Premium market here we go!

Beef Stallmer · Nov 13, 2017

Also "sell through" is not specified in the article.

In any way, Xbox One X is off to a great start!

silva1991 · Nov 13, 2017

Paronth said:
I put what I wrote on the other thread:

PS4 250,000 2 days
Xbox One 150,000 2 days
Switch 80,000 2 days
Xbox One X 80,000 5 days
PS4 Pro 50,000 3 days

Note: PS4, Switch and PS4 pro had stock problems during the launch

Thanks for those numbers.

Dunban · Nov 13, 2017

Well deserved. From what little I got to play with one it's a gorgeous piece of hardware.

It will be interesting to see how things progress into the new year.

Xeontech · Nov 13, 2017

Paronth said:
I put what I wrote on the other thread:

PS4 250,000 2 days
Xbox One 150,000 2 days
Switch 80,000 2 days
Xbox One X 80,000 5 days
PS4 Pro 50,000 3 days

Note: PS4, Switch and PS4 pro had stock problems during the launch

This makes more sense

ps3ud0 · Nov 13, 2017

Looking how quickly the PS4P sales dropped, It seems prudent to see what happens after a month and see if there's any significant increase in XOXs performance. It does seem more vocal...

Personally I think these mid-gen upgrades are completely front loaded (people either pre-order them or are day 1 owners) and demand dies far quicker compared to other console releases.

Than again I haven't really looked at if there's any significant supply issues with these mid-gen releases.

ps3ud0 8)

gundamkyoukai · Nov 13, 2017

Good for MS to have a fair amount of stock .
Now to see how thing are going go from here .

SinCityAssassin · Nov 13, 2017

Seems like X has healthy stock.

Xbox One X - Sell through of 80k in UK during first week on sale

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