I guess I don't go often enough anymore (due to crowd's being awful) to tell.
I used to go multiple times a week (during my grad school days I had a perfect 1130-3 gap most days and was walking distance from a theater) but once that was over and I started going at night time with awful crowds I only go like once a year to a regular theater + once to the drive in.
I usually avoid the opening week of a movie, maybe two for a blockbuster title. I also try to stick to late showings, only going Sunday-Wednesday. With those two parameters, my viewings are in mostly empty theaters.
The AMC plan seems pretty nice. Online reservations, repeat viewings, and three showings a week is more than enough. The only theater I use MoviePass at is AMC so I guess I'm in luck.