NBA 2k18 has had Switch specific advertising during every primetime NBA game for like a month.
Someone's put a lot of money into this.
I don't remember seeing anything for Switch FIFA.
Nintendo did the heavy lifting. But EA did NOTHING to promote the game.
-The game was not visible along the XB1/PS4 versions in stores.
- No demo ! You want to attract newcommers but you don't release a demo on Switch alongside the other versions. So you expect a leap of faith ..
- ... without any reviews cause EA didn't bother to send reviews codes before launch.
- Missing features. No online play with friends. The FUT app is still not compatible with the Switch version of the game. With the game coming, there was more and more bad news about absent features.
I am angry at EA because I had a lot of fun with the game. FUT in the go is a wonderful thing. But yeah they didn't bother at all. 2K's effort was far more consistent. They deserve every bit of success.