Public's perception of the scandal also began to evolve when people like Bautista pointed out that the source of the criticism was apparently politically motivated.
For months, Gunn has been tweeting harsh criticism of Trump, which apparently invoked the ire of a pair of pro-Trump activists who have previously tried to ruin the careers of comedians, filmmakers, and journalists who have become prominent critics of the president.
The screenshots from Gunn's social media accounts were collected and shared by activist Mike Cernovich to his 428,000 followers and Jack Posobiec, who has 349,000 followers. From there, thousands of their supporters tweeted about the filmmaker's offensive jokes and got the topic trending, which within hours led to Disney firing the director from
Guardians of the Galaxy Vol. 3.
After Gunn's firing, Cernovich and his followers began launching attacks over similar shock jokes from comedians Sarah Silverman, Patton Oswalt, and Michael Ian Black.
The Southern Poverty Law Center, which tracks the activity of extremist groups,
describes Cernovich as a "male supremacist" and "one of America's most visible right-wing provocateurs, known for boosting or generating massively successful conspiracy theories like
#Pizzagate. He made his career on trolling the liberal establishment by accusing people of pedophilia or child sex trafficking."
Posobiec has been described by the SPLC as
"the head of a disinformation campaign intended to paint the anti-Trump rallies as 'violent and out of control.'"
Both men had a hand in the firing of MSNBC contributor Sam Seder last year when they launched a similar barrage against him, using a 2009 tweet he sent mocking defenders of director Roman Polanski, who fled the United States in 1978 before being sentenced for statutory rape. When Polanski was fighting extradition from Switzerland in 2009, Seder tweeted: "Don't care re Polanski, but I hope if my daughter is ever raped it is by an older truly talented man w/a great sense of mise en scene."
"I wrote that tweet out of disgust with those who were excusing or were seeking to advocate forgiveness for Polanski's actions which caused him to flee the U.S.," Seder told CNN. "I was appalled that anyone would diminish the seriousness of rape, particularly of a child by citing the perpetrator's artistic contributions. Obviously, I would not wish any harm of my daughter or any other person."
MSNBC promptly fired Seder, but once the obvious sarcasm of the tweet began to shift public opinion, the news network rehired the Majority Report podcast host. In a statement announcing Seder's return, MSNBC president Phil Griffin said: "Sometimes you just get one wrong — and that's what happened here."
Whether the same thing could happen with Disney and Gunn is impossible to tell at this point in the fast-evolving situation. For one, Gunn had a larger volume of vulgar tweets compared to Seder's single remark. And the stakes are higher for Disney as a massive, family-friendly media company trapped in a tug of war between a filmmaker's indefensible shock-jokes and a mobilized group of far-right extremists who have now found a leverage point.