The videos made me think of Hellblade, and I see the PCGamesN preview also mentions it. Amazing looking game made by only a small team, but with a much more original premise/setting than those the big publishers usually tackle.
It would be a bit sad if, like Ninja Theory after Hellblade, Asobo were bought by MS after PT:I. But from Microsoft's perspective I could definitely see the appeal of a creative studio whose flaws are most likely fixable when they get a bigger budget. Would fit in with their other recent acquisitions.