The fast-casual Chinese American restaurant
that sparked viral outrage for racist marketing language is closing after less than a year in business.
Lucky Lee's, which opened in Greenwich Village in April, announced on its Instagram page and website that it shut down on Friday.
Nutritionist
Arielle Haspel debuted the project at 67 University Place with the intention of selling classic Chinese American takeout dishes like lo mein, General Tso's chicken, and fried rice, while following diet restrictions and current "wellness" trends, such as food without gluten or refined sugar.
But the restaurateur, who is a white Jewish-American,
quickly faced backlash for the way she marketed the restaurant. Her social media posts and other publicity materials touted her version of Chinese food as more "clean" and less ""oily," "salty," and "icky" than anything else available — feeding into
racist stereotypes about Chinese food and Chinese-owned restaurants being dirty and unhealthy.