Activision Blizzard Made $1.2 Billion From Microtransactions In Just Three Months
Call of Duty microtransaction sales are four times higher this year compared to last year.
www.gamespot.com
For the three-month period, Activision Blizzard made $1.2 billion from microtransactions, which are called "in-game net bookings." This is a dramatic 69 percent improvement over the same period last year, when Activision Blizzard made $709 million from in-game net bookings.
Activision's Call of Duty franchise was a bright spot for microtransactions. Microtransaction sales from Modern Warfare and the battle royale game Warzone were four times higher than the same period last year.
Activision Blizzard also owns King, the makers of Candy Crush. Microtransaction revenue from King's games grew year-over-year, but a specific number was not divulged.
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