All Elite Wrestling announced; bankrolled by Tony Khan, son of Jacksonville Jaguars and Fullham FC owner Shahid Khan

Mahonay

Member
Oct 25, 2017
11,568
Lancaster, PA
Really great interview with Cody and Brandi on the red carpet. Some talk about not having any scripted promos.

Also a really great snippet about Jim Ross and his input on Double or Nothing, Cody quoting Ross “It can’t be good...it’s gotta be great”. I think having someone to light a fire under everyone’s asses is an extremely good thing when you have so much at stake. He may not be what he once was on commentary, but he knows what it takes to be successful.
 

RBH

Official ERA expert on Third Party Football
Member
Nov 2, 2017
9,832
From the Observer:


Right now nothing is concrete past the point of a weekly two-hour live show. The day of the week is not official, although it will likely be either Tuesday or Wednesday night.

WarnerMedia is going to make the call based on market research to determine the value of going on Tuesday, with it being a “creature of habit” night for wrestling fans right now, with the idea of going 8-10 p.m. is the current Smackdown time slot. The downside of that move is TNT has NBA commitments on Tuesday. If it does go on Tuesday, it would likely mean, like was the case with wrestling in the WCW era, that during the NBA season it would likely be cut down. It would air, perhaps on one hour form some weeks, and probably just prior to the NBA game of the night.

On Wednesday, it is not as much a current destination of habit for two million wrestling fans, but there would be fewer time slot changes and they would almost every week be able to run the full two hours.

No start date was announced although the belief is it will be at the start of the fall season in October.
The deal also includes content on B/R Live, including PPV shows. The PPV content will be done more like UFC, where it will be a full price PPV at $49.95, and not undercutting the PPV providers’ price. That may have been something that they had little choice on, because in cutting recent deals with inDemand, Dish and DirecTV, the contract stipulations likely called for an inability to undercut the price on streaming. WWE was able to do that by basically just doing it, and the PPV providers had to either agree to continue airing the shows or not. But WWE had leverage due to its long history which AEW wouldn’t have had.

The price tag brought a lot of complaints, given wrestling fans are used to the WWE streaming at $9.99 per month and New Japan at even less for multiple shows. It’s still less than UFC or boxing PPVs, although boxing PPVs are lessening due to DAZN.
The belief within the company is this deal will allow them to be profitable by 2020.
There will also likely be additional programming on B/R Live, although nothing has been worked out as to what that would be. The company wants a major push to B/R Live. One source at Turner noted that the ratings on TNT will matter but they are trying to leverage multiple venues, including B/R Live, and YouTube, with their main brands like Rick & Morty, Jokers and Conan, and AEW could fit into that.
 
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Mingoguaya

Member
Oct 30, 2017
347
I think that they should have a series like BTE on the B/R Live app, witth new content on a weekly basis to complement the TV show. As pumped as I am for them, I wont pay a monthly subscription unless there is a lot of value content-wise.
 

RBH

Official ERA expert on Third Party Football
Member
Nov 2, 2017
9,832
Overall, the consensus seems to be that AEW got a great TV deal for a start-up company. If the company's expecting to be profitable by 2020, that obviously seems to be a good sign.

I would definitely go with Wednesdays rather than Tuesdays for the weekly show. The whole "creature of habit" thing for Tuesday nights won't mean much of anything if they're getting pre-empted for literally half the year by the NBA.

It also sounds like they didn't have much of any leverage at all in regards to undercutting the PPV providers with their streaming price, unfortunately.
 

Slightconfuse

Member
Oct 25, 2017
9,902
Overall, the consensus seems to be that AEW got a great TV deal for a start-up company. If the company's expecting to be profitable by 2020, that obviously seems to be a good sign.

I would definitely go with Wednesdays rather than Tuesdays for the weekly show. The whole "creature of habit" thing for Tuesday nights won't mean much of anything if they're getting pre-empted for literally half the year by the NBA.

It also sounds like they didn't have much of any leverage at all in regards to undercutting the PPV providers with their streaming price, unfortunately.
Considering that LU was spending WWE levels of money on production with no return .AEW getting Turner to foot the bill is pretty great.
 

Punished Snaku

The Fallen
Oct 25, 2017
3,452
NoVA
$50 might be a deal breaker for me. I really want to support the show, but that’s just too much. If they were including a Blu-ray of the show with it or a coupon to prowrestlingtees I’d be in.
 

Eden

Member
Nov 15, 2017
82
I guess if they only do a PPV show every 3-4 months or something then maybe, but if they do them monthly then no way in hell.

Do we know how much DON will cost in Canada yet?
 
Jul 18, 2018
1,241
Ideally it should be 30-40 dollars IMO. If they are only going to have three or four ppvs a year that isn't too much to ask. Even at 50 bucks I doubt AEW is getting more than 20 dollars out of that.
Even if it's 3-4 a year, it's a new brand starting out. Why should we fork over $50 for a new brand of wrestling when that's how much some of the established boxing/MMA/UFC matches cost. We shall see how much they put into production values and such over WWE to see if the cost measures up.
 

RS1984

Member
Dec 29, 2017
341
Really great interview with Cody and Brandi on the red carpet. Some talk about not having any scripted promos.

Also a really great snippet about Jim Ross and his input on Double or Nothing, Cody quoting Ross “It can’t be good...it’s gotta be great”. I think having someone to light a fire under everyone’s asses is an extremely good thing when you have so much at stake. He may not be what he once was on commentary, but he knows what it takes to be successful.
Less talking, more wrestling it seems. They really are trying to be different from the WWE.
 

SageShinigami

Member
Oct 27, 2017
13,345
But again the pin is booked. Are we all supposed to go back to being dumb marks and pretending it's all real?

Wrestling isn't any more real than Game of Thrones. But within Game of Thrones fights and violence have consequence. If you kill a character, they shouldn't be back the following week to hold a conversation with the others. If you win a bunch of matches, you should be up for a title shot. If you lose a bunch--or like Curt Hawkins and Zack Ryder, haven't ever won one--you shouldn't be up for one.

Edit:

The deal also includes content on B/R Live, including PPV shows. The PPV content will be done more like UFC, where it will be a full price PPV at $49.95, and not undercutting the PPV providers’ price. That may have been something that they had little choice on, because in cutting recent deals with inDemand, Dish and DirecTV, the contract stipulations likely called for an inability to undercut the price on streaming. WWE was able to do that by basically just doing it, and the PPV providers had to either agree to continue airing the shows or not. But WWE had leverage due to its long history which AEW wouldn’t have had.

The price tag brought a lot of complaints, given wrestling fans are used to the WWE streaming at $9.99 per month and New Japan at even less for multiple shows. It’s still less than UFC or boxing PPVs, although boxing PPVs are lessening due to DAZN.
This is going to kill AEW's PPVs. I'm not spending $50, full stop.
 

Buckle

Member
Oct 27, 2017
11,843
Wrestling isn't any more real than Game of Thrones. But within Game of Thrones fights and violence have consequence. If you kill a character, they shouldn't be back the following week to hold a conversation with the others. If you win a bunch of matches, you should be up for a title shot. If you lose a bunch--or like Curt Hawkins and Zack Ryder, haven't ever won one--you shouldn't be up for one.

Edit:



This is going to kill AEW's PPVs. I'm not spending $50, full stop.
Cody mentioned DON being a good jumping on point for new people but at that price? Not really.

Most people are probably just going to wait for the TV show now. Can't blame em.
 

Indiana Jones

Member
Oct 27, 2017
416
I would prefer the PPV cost was less than $50, but I'd pay it three or four times a year for a high quality wrestling show. I mean, I used to do that all the time with WWE before the Network came along. Now I don't even pay the $10 a month for the Network since the shows just make me miserable.
 

Hasney

The Fallen
Oct 25, 2017
5,834
Cody mentioned DON being a good jumping on point for new people but at that price? Not really.

Most people are probably just going to wait for the TV show now. Can't blame em.
I wouldn't be shocked if they aired DoN as a TV Special in a few parts closer to the launch of the actual show
 

MrLuchador

Member
Oct 25, 2017
2,347
The Internet
Wait. So in WWE when the wrestlers are looking at the hard camera they're reading from a teleprompter? No way. I've been following for nearly 30 years, why do I find this the most shocking thing :|
 
Oct 25, 2017
13,244
Wait. So in WWE when the wrestlers are looking at the hard camera they're reading from a teleprompter? No way. I've been following for nearly 30 years, why do I find this the most shocking thing :|
Teleprompter usage in WWE is new info to me too
I don't see how that's possible. Especially when you have two guys facing opposite each other cutting a promo.

I'm not seeing anything in a Google image search aside from Hall Of Fame speech stuff unless I'm missing it.
 

Violet

Member
Feb 7, 2019
432
dc
WWE wrestlers do not use teleprompters for promos lmao, anyone in the crowd would easily have seen this over the past several decades.
 

PHOENIXZERO

Member
Oct 29, 2017
4,231
Ideally it should be 30-40 dollars IMO. If they are only going to have three or four ppvs a year that isn't too much to ask. Even at 50 bucks I doubt AEW is getting more than 20 dollars out of that.
WWE completely devauled major events/PPV with their network and others have followed suit since with similarly or lower priced streaming options, it's not going to do good numbers with only the most hardcore of audiences buying it. It might not be entirely on them but when it does a super low buy rate certain people will jump on it as "proof" of how low interest is in AEW.
 

chuckddd

Member
Oct 25, 2017
4,974
There was a time when getting a pay-per-view was an event. You'd do it 2-3 times a year, rotate between your and few friends' houses, split the costs and have a party. Still do that sporadically for some boxing matches, but haven't done that for a wrestling event in a long long time and UFC has fallen by the wayside, too. Vince and Dana really fucked shit up when they decided to start doing ppv's once a month. In summary, $50 is too much if you're planning on sitting at home alone but fine if you split it.
 

Hasney

The Fallen
Oct 25, 2017
5,834
WWE does use teleprompters, but only backstage I believe. That's why all the fuck ups trying to remember scripts are in the ring.
 

Mahonay

Member
Oct 25, 2017
11,568
Lancaster, PA
I just remembered that my buddy is throwing a PPV party for Double or Nothing. So I’ll likely just be going to see it there, unless my work schedule interferes.
 

NinjaScooter

Member
Oct 25, 2017
17,217
WWE completely devauled major events/PPV with their network and others have followed suit since with similarly or lower priced streaming options, it's not going to do good numbers with only the most hardcore of audiences buying it. It might not be entirely on them but when it does a super low buy rate certain people will jump on it as "proof" of how low interest is in AEW.
I sort of agree. And I think that it ultimately depends on how AEW handles PPVs. If they are treated as we traditionally think with wrestling, as sort of the culmination and climax to the storylines and angles that have been built up through TV, I do wonder if that hurts more casual interest in the TNT stuff, like if people start to feel that they have to pay $50 for the payoff to these stories they are being asked to invest in every week. That could be a big ask in 2019. Guess we’ll have to see. I like a lot of what Cody and AEW are going, and some legit competition in the space is always good, but I have to admit I’m still a little dubious toward some of it. Yeah indie wrestling is as popular as it’s ever been, but is that still a niche audience? Will AEW be able to translate that over into some more crossover mainstream appeal, which I imagine is the goal when you sign a tv deal with Turner?
 

RBH

Official ERA expert on Third Party Football
Member
Nov 2, 2017
9,832
It's been interesting to see the largely negative reaction to the $50 price point thus far.

AEW has been saying and doing a lot of right things since January, but this feels like their first real mis-step.

If they're doing PPV's every 3-4 months rather than monthly, then I can somewhat better understand the $50 pricing. But I think the reaction over the past 24 hours may be evidence enough that it's just going to be very difficult to re-adjust a lot of wrestling fans' expectations regarding the pricing of these kind of shows, especially when the WWE Network and NJPW World have largely undercut that old system in the wrestling world. Asking $50 for a historic show like this on a one-time basis is one thing, but asking for that on a regular basis is going to be tough.

My initial prediction was that they'd do the same price as All In ($40), which I think should've been the max price. I feel like the difference between $40 and $50 may be enough of a psychological barrier for people to not buy the show. The question is how many people does that represent, and is it significant enough?

We'll see how it plays out and whether it leads to changes in the pricing after Double or Nothing.
 

Snake Eater

Member
Oct 27, 2017
3,920
Right now the AEW audience is the hardcore wrestling crowd, many of whom will find a way to watch it free online, trying to squeeze another $50 out of the instead of having a low entry point to get back the fan who stopped watched years doesn’t seem smart at all
 

Heromanz

Member
Oct 25, 2017
13,326
B
There was a time when getting a pay-per-view was an event. You'd do it 2-3 times a year, rotate between your and few friends' houses, split the costs and have a party. Still do that sporadically for some boxing matches, but haven't done that for a wrestling event in a long long time and UFC has fallen by the wayside, too. Vince and Dana really fucked shit up when they decided to start doing ppv's once a month. In summary, $50 is too much if you're planning on sitting at home alone but fine if you split it.
But like they make way more money off of it. Monthly pay per view help save WWE. Like Dana right now means way more off of pay-per-view then Vince does off the network. people complain all the time about Pay-Per-View price at the end people will pay it if they want to see what is going on
 

SpaceSong

Member
Oct 25, 2017
3,166
It's been interesting to see the largely negative reaction to the $50 price point thus far.

AEW has been saying and doing a lot of right things since January, but this feels like their first real mis-step.

If they're doing PPV's every 3-4 months rather than monthly, then I can somewhat better understand the $50 pricing. But I think the reaction over the past 24 hours may be evidence enough that it's just going to be very difficult to re-adjust a lot of wrestling fans' expectations regarding the pricing of these kind of shows, especially when the WWE Network and NJPW World have largely undercut that old system in the wrestling world. Asking $50 for a historic show like this on a one-time basis is one thing, but asking for that on a regular basis is going to be tough.

My initial prediction was that they'd do the same price as All In ($40), which I think should've been the max price. I feel like the difference between $40 and $50 may be enough of a psychological barrier for people to not buy the show. The question is how many people does that represent, and is it significant enough?

We'll see how it plays out and whether it leads to changes in the pricing after Double or Nothing.
Food for thought, people buy Marvel hardcovers for $40 off the shelf. I think you're right about that mental barrier thing.

They need to rethink PPV's at that price to push Turner to rethink the strategy while they use B/R

yes, hello comics era. Physical comics are the worst and only buy physical off instocktrades. We're talking casual audience.
 
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Anth0ny

Member
Oct 25, 2017
13,733
It probably makes sense business-wise. Their hardcore base fly out to wrestling shows and spend hundreds of dollars on merch. $50 for a huge show like this one that sold out instantly is nothing.

It won't work if they expect people to buy monthly PPVs for $50 a pop, though. The "special" feeling goes away quick, and shit is way too easy to pirate these days.
 

Static Shock

Coward
Oct 27, 2017
2,811
Jax, FL
Wait. So in WWE when the wrestlers are looking at the hard camera they're reading from a teleprompter? No way. I've been following for nearly 30 years, why do I find this the most shocking thing :|
Pretty sure WWE dont use a teleprompter. In the late 80's, mostly all studio wrestling shows used teleprompters. Of course, this was a case by case basis as people like the four horsemen, Dusty Rhodes, and Magnum would not use them but it was frequently used then.
 

Snake Eater

Member
Oct 27, 2017
3,920
It probably makes sense business-wise. Their hardcore base fly out to wrestling shows and spend hundreds of dollars on merch. $50 for a huge show like this one that sold out instantly is nothing.

It won't work if they expect people to buy monthly PPVs for $50 a pop, though. The "special" feeling goes away quick, and shit is way too easy to pirate these days.
There is going to be countless free live streams and the next day it will be everywhere to download, I would’ve been ok paying $15 for it