That's not true. I'm really sick of people, including Eric Bishoff, blaming WCW dying on the merger because that's misleading. It was a main reason why it was being sold. Yes, Jaime Kellner did not like wrestling but WCW went from a company profiting 80-150 million a year to burning through 5-7 million MONTHLY. No one in their right mind can tell me he would still demand them be off the network if they were making a faction of what they made during 96-98. When the merger happened, their profits were already in the toilet, they were losing sponsors, and they were eroding their fan base. If you have to rely on one billionaire's love for wrestling to keep your company alive, then you should not be in business...
My point was that without Turner it was harder for them to run negative, not that it was the sole reason. Turner clearly didn't care about them burning money since he was letting it all fly for those later years.
I know they were burning cash left and right. Shit like Sturges and the Nitro spring break were immediate loses before even counting buy rates. However that happened under turner too and he just did not care.
I'm basing this on death of wcw by the way. Not some Bischoff shoot interviews