Tony Khan, a lifelong pro wrestling fan and an Observer subscriber for about 22 years, who in the past has sent in live event reports and big show feedback, will be the President of the company. He will also be the head of creative, in the Vince McMahon role, with a team that would include several others working with him in that role.
Matt & Nick Massie (Young Bucks) and Cody Runnels will all be Executive Vice Presidents. While there will be basically crossovers in responsibility, Runnels' focus will be singles wrestling and the Young Bucks focus will be tag team wrestling. Because The Bucks come in as two of the key stars of the promotion, there will be a much higher priority when it comes t tag team wrestling than in WWE. Brandi (Rhodes) Runnels will be both the Chief Brand Officer (the Stephanie McMahon role as a public face of the company–already marketed as Chief Brandi Officer) and also focus on the women's talent. Dana Massie, the wife of Matt, often called Mrs. Matt in social media, who has been credited with building the Young Bucks merchandise brand, will be head of merchandise.
Ryan Barkan, who created and is the President of Pro Wrestling Tees, will also be part of the merchandise arm of the company. Chris Harrington, a stats whiz who has extensive knowledge of pro wrestling finances and business, has been hired as the head of business development. A number of other positions are in the process of being filled. There is expected to be at least one more Executive Vice President added to senior management.
