It's been interesting to see the largely negative reaction to the $50 price point thus far.
AEW has been saying and doing a lot of right things since January, but this feels like their first real mis-step.
If they're doing PPV's every 3-4 months rather than monthly, then I can somewhat better understand the $50 pricing. But I think the reaction over the past 24 hours may be evidence enough that it's just going to be very difficult to re-adjust a lot of wrestling fans' expectations regarding the pricing of these kind of shows, especially when the WWE Network and NJPW World have largely undercut that old system in the wrestling world. Asking $50 for a historic show like this on a one-time basis is one thing, but asking for that on a regular basis is going to be tough.
My initial prediction was that they'd do the same price as All In ($40), which I think should've been the max price. I feel like the difference between $40 and $50 may be enough of a psychological barrier for people to not buy the show. The question is how many people does that represent, and is it significant enough?
We'll see how it plays out and whether it leads to changes in the pricing after Double or Nothing.
AEW has been saying and doing a lot of right things since January, but this feels like their first real mis-step.
If they're doing PPV's every 3-4 months rather than monthly, then I can somewhat better understand the $50 pricing. But I think the reaction over the past 24 hours may be evidence enough that it's just going to be very difficult to re-adjust a lot of wrestling fans' expectations regarding the pricing of these kind of shows, especially when the WWE Network and NJPW World have largely undercut that old system in the wrestling world. Asking $50 for a historic show like this on a one-time basis is one thing, but asking for that on a regular basis is going to be tough.
My initial prediction was that they'd do the same price as All In ($40), which I think should've been the max price. I feel like the difference between $40 and $50 may be enough of a psychological barrier for people to not buy the show. The question is how many people does that represent, and is it significant enough?
We'll see how it plays out and whether it leads to changes in the pricing after Double or Nothing.