Well, same as Nivdia, it wasn't a paper launch. People were able to buy them but the numbers were low. This felt, again, like a normal GPU launch.
The problem with Nvidia is how slow they have been at producing cards, especially the 3080 which seems nowhere to be found. I expect AMD, being on the now mature 7nm to be able to produce cards at a good rate, so the quickest among us might be able to get one. If you're waiting for the time you'll be able to go on a website and buy one easily... probably spring 2021. And never for Nvidia, The 3080 is too good to be true. The more expensive 3080ti will be widely available though!