Analyst: Xbox One global sales at 41 million; digital sale ratio far higher on Xbox One than on other platforms

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Phantom Thief

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Oct 25, 2017
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From ZHugeEX himself:

Had a quick scan of the release.

Xbox One had a good year all things considered. Hardware was up YoY thanks to the release of the Xbox One X. Software remains healthy and I really need to stress how large the digital shares are on Xbox compared to other platforms. Global installed base now around 41m.
Seems like the ratio of sales between Xbox One and PS4 grew larger than the 2:1 we have been assuming for a while. I would suppose the Switch matches or exceeds the Xbox One's global lifetime sales by the end of 2019.

Digital sales on Xbox One seem to be doing extraordinarily well as well, which obviously adds to Microsoft's revenue.

Mods, please feel free to lock if not good enough for a thread.

Just to clarify, the first part of the statement in the OP is talking about US sales data.
 
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MrKlaw

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Oct 25, 2017
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Curious why Xbox would be much larger digitally than other platforms. Disproportionately large US install base compared to global where retail might be more prevalent in many countries?

Would be interesting to understand approx digital sales vs other platforms by region
 

Cess007

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Oct 27, 2017
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The digital radio was something we kinda assumed too but it's good to have some confirmation. On the other hand, I kind expected MS to be almost around 50m.
 

Eolz

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Oct 25, 2017
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Interesting, when was the last time we got relatively precise numbers about it?
 

CloseTalker

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Oct 25, 2017
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Interesting. Xbox has a ton of excellent digital services, so that doesn't blow my mind too much. I own quite a few full priced games digitally on Xbone.
 

Jroc

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Jun 9, 2018
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I remember the Xbox 360 having a higher than average software attach rate. Maybe it's a consequence of Microsoft targeting North America/UK over international markets where the average buyer has less disposable income. That along with gamepass might explain the crazy digital sales numbers.
 

ianpm31

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Oct 27, 2017
2,098
Curious why Xbox would be much larger digitally than other platforms. Disproportionately large US install base compared to global where retail might be more prevalent in many countries?

Would be interesting to understand approx digital sales vs other platforms by region
I would think that's the case
 

Kyoufu

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Oct 26, 2017
10,339
Curious why Xbox would be much larger digitally than other platforms. Disproportionately large US install base compared to global where retail might be more prevalent in many countries?

Would be interesting to understand approx digital sales vs other platforms by region
I imagine the higher the number of users the smaller the attach ratio/digital ratio or any ratio becomes.
 

WestEgg

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Oct 25, 2017
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I have around 15 games on Xbox one and precisely one of them is physical. Granted, most of the others are from game pass or games with gold.
 

entremet

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I’m all digital on the XB1. Weirdly I trust MS the most with forward compatibility. Their 360 4K support is also great.
 

bananafactory

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Oct 25, 2017
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Curious why Xbox would be much larger digitally than other platforms. Disproportionately large US install base compared to global where retail might be more prevalent in many countries?

Would be interesting to understand approx digital sales vs other platforms by region
Combination of US heavy market with accessible internet access and I would suspect high confidence in the ecosystem. MS services like their BC system gives people reassurance their games will always be playable no matter what box they buy
 

Outrun

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Oct 30, 2017
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It is great news for MS that digital is thriving.

With the advent of MS Reward points, I plan on buying the next gen console direct from MS.
 

Rion

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Oct 27, 2017
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A decent number when you consider the disastrous pre launch announcements and high launch price.
 

DomsPlaying

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Oct 25, 2017
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I basically trust everything Z says and that 41 million unit figure sounds realistic, however I would love there to be an actual source for this that isn't just him.

C'mon Microsoft!
 

Madao

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Oct 26, 2017
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Panama
they have a lot of good digital deals. it' wouldn't be weird they have the best digital sales ratio.
 

Calverz

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Oct 28, 2017
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Didnt someone from MS recently day that digital share was highest on xbox because they found that the people who have stuck with them are more hardcore players. So not many casuals around? My games tab says i have 300+ games. Maybe 10 of these are xbox 360 discs.....
 

Mass Effect

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Oct 31, 2017
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Between BC (does this count towards XB1 or 360/OG?) and Game Pass (oh and EA Access) it makes sense that Xbox’s digital ratio is much higher than the other two’s. I mean why not go digital if its cheaper than physical there?

The digital radio was something we kinda assumed too but it's good to have some confirmation. On the other hand, I kind expected MS to be almost around 50m.
How? Given that the US makes up the majority of the Xbox’s sales, I don’t see how that would be possible.
 

christocolus

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Oct 27, 2017
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It is great news for MS that digital is thriving.

With the advent of MS Reward points, I plan on buying the next gen console direct from MS.
Agreed. MS has built an ecosystem were users feel very comfortable investing fully in digital. I switched 80% to digital this gen and I expect them do even better next gen with xcloud, gamepass , crossplay and whatever new Xbox services they have planned for Scarlett.
 

Cess007

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Oct 27, 2017
6,386
Mexicali, Mexico
How? Given that the US makes up the majority of the Xbox’s sales, I don’t see how that would be possible.
Because 45m was the number that most people agreed for MS last year. Around 50m by now, seemed possible to me even with the XBO slow growth. It seems that number was overly positive?

Edit. It seems I was wrong about this, so, please disregard me :P
 
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Matt

The Terror that Flaps in the Night
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Oct 24, 2017
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Xbox's digital numbers are very good indeed, partly due to their services, and partly due to a smaller (therefore more "hardcore" and engaged) user base.
 

Fork

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The console would have sold 10 million without the excellent people behind the scenes fixing the console and giving it reasons to exist.

Massive props to Phil, the BC team, Rare and 343 Industries.
 

ArcaneFreeze

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Oct 27, 2017
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I've been a staunch supporter of physical games, I'm all physical on my switch and PS4 but my XBone im all digital. Not surprised to hear how well digital is doing on Xbox
 

DocSeuss

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Oct 25, 2017
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I imagine the higher the number of users the smaller the attach ratio/digital ratio or any ratio becomes.
nah, the 360 had a dramatically higher attach rate back in the day when it was ahead of the PS3. Microsoft has always been really good at getting their players to buy games.

I read a year or so ago that Microsoft was making really good numbers on the gaming front because they were way more effective at monetizing their customers than Sony; Xbox players buy more games.

The console would have sold 10 million without the excellent people behind the scenes fixing the console and giving it reasons to exist.

Massive props to Phil, the BC team, Rare and 343 Industries.
The Xbox One was always going to sell more than the WiiU.
 

Tetrinski

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May 17, 2018
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Good times ahead for Xbox! When are these numbers from? I heard they outsold PS4 last month, isn't that a big deal in a December month?
 

Mercenary09

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Oct 27, 2017
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Yeah I've been saying for awhile that they are probably around the 40-42 million mark most likely. People who think it should be higher don't realize that the US is their biggest market. Consoles I think typically sell under 10,000 units a week for most of the year in someplace like the UK. Then you factor in the fact that they are pretty much dead in most of Europe and Japan and they really don't sell that many Xbox's a year worldwide.
 

Zetran

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Oct 25, 2017
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It's digital ratio. Xbox have far lower total digital revenue than PS but because the the the total player is lower hence the ratio higher. It doesn't even mean Xbox even have more hardcore player just lower player count denominator.

It also means outside US Xbox sales is a utter failure
 

G_Shumi

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Oct 26, 2017
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The digital numbers is surprising but not unexpected. Just looking at my collection, I own around 30 physical games for PS4 and around 10 for Xbox One, but I have nearly full hard drives for both consoles at 2TB each. Xbox One also does sales well and many of their exclusive games have been free with Games With Gold, meaning that there was no need to buy the game in the first place.
 

Psamtik

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Oct 27, 2017
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It's nice to know that anything I buy digitally on the XB1 will travel with me to their next console, and probably to the one after that.
 

FusedAtoms

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Jul 21, 2018
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Do game pass games count in digital attach? Because that on top of backwards compatibility would definitely boost that number.
 

srtrestre

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Oct 25, 2017
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Good showing, all things considered. That digital share is interesting. Xbox is set to do really well next gen.

I miss the 360 days. Would love to see MS reach those heights again.
 

Omnistalgic

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Oct 27, 2017
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Good times ahead for Xbox! When are these numbers from? I heard they outsold PS4 last month, isn't that a big deal in a December month?
The big deal in December was Switch. PS4 was lower because the best deal for it was in November. Switch outsold both of them combined I believe.

Also services are Sony’s only really glaring flaw, they could definitely increase endgagment for PSN with better features and more frequent updates.
 

Leflus

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Oct 27, 2017
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Those are decent HW numbers all things considered. Looks like the XBO will end up in the 50-55 mill range by the end of the generation.

They would have been a lot higher had the original vision for Xbox One not been such a clusterfuck, but at least they have a sizable userbase to build upon into the next generation.
 

Tetrinski

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May 17, 2018
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Yeah I've been saying for awhile that they are probably around the 40-42 million mark most likely. People who think it should be higher don't realize that the US is their biggest market. Consoles I think typically sell under 10,000 units a week for most of the year in someplace like the UK. Then you factor in the fact that they are pretty much dead in most of Europe and Japan and they really don't sell that many Xbox's a year worldwide.
They have a huge market share in Mexico though. They dominate that market and it's a huge, rapidly growing one.
 

Welfare

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Oct 26, 2017
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Hardware around where it should be and confirmation that digital on Xbox One is great.

If only we got to see the splits.

Xbox One LTD will be ~50M. PS4 I predict to be +120M
 

Sphinx

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Nov 29, 2017
1,347
Hardwarewise, they do very very well in the US, they compete head to head with PS4 and Switch there as seen by NPD results,

but they must be failing sooo hard in many other territories (Japan, Germany, France?...) to be at 40 million this far into the generation.

that being said, they are well ahead of PS4 and Switch with their online game, so they will be rewarded for that.

bring on scarlett already
 

Theorry

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Oct 27, 2017
19,697
That digital thing is always coming back. I believe ones was said that a factor in play is also that alot of Xbox users already got more "used" to buying digital and the end of the 360 era.
So with Xbox One launch easier went digital only.
 

Tetrinski

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May 17, 2018
2,431
It's digital ratio. Xbox have far lower total digital revenue than PS but because the the the total player is lower hence the ratio higher. It doesn't even mean Xbox even have more hardcore player just lower player count denominator.

It also means outside US Xbox sales is a utter failure
That is not how ratios work. They are not affected by total player counts.
 

xabbott

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Oct 28, 2017
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I know personally after the 360 BC announcement, play anywhere, gamepass, and just how smooth the cloud saving has been I personally buy digital almost exclusively on XB1. Even simple things MS has done like treat disc install data and digital purchases the same made it easier to just switch.

Sony's inability to even get my PS1 purchases from last gen soured me on going digital on PS4 unless its a deep sale. Nintendo has just been so bad at digital that I pretty much don't go digital if I can help it. I spent a lot on digital for Wii, 3DS, and Wii U. I even did the $1 "upgrades" to bring certain purchases to Wii U. -.-
 
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