I play the game basically every day because it's incredibly well designed and very fun.
The "problem", from a mass market/profitability perspective, with Respawn's games is that they value and focus on making good mechanical games first rather than psychological/sociological mechanisms that 'encourage' user engagement. They've been leaning more into the second focus with each successive game, but have still been prioritizing the game/mechanical play first and foremost. Apex is definitely the game they've leaned into the hardest in regards to designing psychological/social systems, but it's still very much a mechanics-first experience.
I respect them so much for this, but the average consumer doesn't value excellent game design and production values in multiplayer games as much as they do strong psychological/sociological systems that keep them coming back and thinking about the product IMO.
No longer can multiplayer games just be fun at a pure, mechanical gameplay level and succeed. The original Titanfall is the textbook example.