that news article describes a help line for vegans tempted by Arby's sugar encrusted bacon.
Arby has a history of shithead decisions that are boiled down to "own the vegans" and has executives who actively are disgusted about the thought of offering plant-based options.
Their marketing division must be run by an adult-child. Since you would think after years of declining sales Arby would change things up.
I find that to be a bit funny more than a horrible troll to "own the vegans" or "own the libs".
a silly joke, but only that.