How AT&T Customers Can Get the iPhone 12 for $0
Here's how to get the iPhone 12 and iPhone 12 Pro with AT&T pre-orders starting October 16.
about.att.com
Here's the press release.
The promotions announced Tuesday coincide with Apple's introduction of its first 5G iPhone. Customers can begin placing orders online starting Friday, according to the companies. They'll have to sign up for unlimited plans and trade in qualifying phones.
The 5G iPhone is Apple's biggest product introduction of the year, and the first major redesign of the popular handset since 2017. The wireless industry has been awaiting this event for more than a year, and as the giveaways suggest, each carrier is eager to use the moment to win or at least solidify its customer base.
The offers are a gamble that if the mobile-service providers cover the cost of the phones over a two-year-plus payment schedule, subscribers will be inclined to sign on for higher-priced unlimited plans.
Free Apple 5G iPhones Are Offered by Carriers to Lure Upgraders
Apple Inc.’s iPhone 12 5G, the most anticipated phone in years, will be given away for free by AT&T Inc. and Verizon Communications Inc., showing the carriers are gearing up to fight hard for new subscribers during a potentially huge upgrade cycle.
www.bloomberg.com
"To get the deal, new and existing customers will need to buy the device on an AT&T 30-month installment plan, subscribe to a recent AT&T Unlimited plan and trade in an iPhone 8 or later (or any device that AT&T values at $95 or more) in "working condition."
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