Battlefield V Did Not Meet Sales Expectations Despite Selling 7.3 Million Copies

Oct 25, 2017
2,344
Your expectations are way too high if 7.3 million is considered bad. Sorry Bioware, sounds like if Anthem doesn't sell at least 15 million you are being taken out back.
 
Oct 26, 2017
12,800
Sales expectations are not "ridiculous". The mentality that they are "ridiculous" stems from the gaming community in general refusing to accept that games cost more and more and more and more to make and to market in a vicious cycle. This armchair "publishers are stupid and incompetent" mentality proffered by people who've never handled that kind of stress and responsibility in their lives. Publishers spend 100+ million on a game. And the game doesn't give the return on investment they were hoping for. That's a problem. Game development is constant gambling. Spending huge amounts of money in the hope you'll make a healthy return. There's also the need to cover for games that flop terribly. For example, Sleeping Dogs badly, badly underperformed, and while TR2013 and Hitman: Absolution sold way better, they weren't enough to fill in the gap.

Shadow of the Tomb Raider cost between 75-100 million dollars to develop. It had a 35 million dollar marketing budget. That's what it costs to create cinematic third person shooters with AAA production values, scope, etc.

Remember that Crystal Dynamics ran into strife with the LAU Trilogy. Underworld sold around 2.5 million, IIRC. And that resulted in a huge chunk of the Underworld team being fired. Imagine how much game budgets have climbed between 2008 and 2019. Remember that Epic sold Gears because Gears 1 cost them 12 million, but Gears 4 was going to cost 100+ million.

Also, the same people who complain about advertising budgets and claim that publishers are stupid and wasting money, also complain about publishers supposedly "sabotaging" games by "not spending anything on advertising".
What is any of this.

I'm baffled by every single thing in this post.

Battlefield 5 obviously made a lot of money.

It just made a lot less than Battlefield 1.

What is this game budget argument.
 
Oct 25, 2017
16,471
7.3M is a lot but you have to consider sales and what not. If a decent amount were sold at the $30 mark, that wouldn’t be good revenue wise.

It seems like they were expecting better upfront numbers.
 

Deleted member 5535

User requested account closure
Banned
Oct 25, 2017
13,656
Reminds me of Squeenix and TRR. 7.3 is a damn good number EA.
When are you people going to understand that expectations are made for a reason? If they didn't reach, it means the title didn't reach what they expected months prior the release. Doesn't mean that the title didn't made a profit or didn't sell well.
 

Mekanos

Member
Oct 17, 2018
29,018
Much of modern entertainment would not be possible without capitalism. It is not cheap to make, where are you getting the money?

And before capitalism we had the patron system, which limited fine works to the wealthy.
There are economic models besides "capitalism" and "nothing."
 
Oct 26, 2017
12,800
THIS IS NOTHING LIKE THE TOMB RAIDER EXPECTATIONS THING.

Battlefield 5 sold way less than Battlefield 1.

That's pretty disappointing for any company!

Tomb Raider 2013 sold 2-3x the prior games in the series.
 

Scotty

Member
Nov 6, 2017
700
Yep. It was the halfassed 3 hour campaign that was the big factor in hurting sales. Not the fact that the game was rushed with Dice churning out too many games and dlc content. Or all the bullshit that surrounded the game since reveal. Selling half of bf1s numbers at a 30 dollar price point is what EA deserve for their terrible way of developing titles. I cant stand these large 3rd party publishers anymore.
 

MatrixMan.exe

Member
Oct 25, 2017
7,699
People need to stop with the "lower your expectations" stuff. Battlefield 1 sold 15 million in the same time frame. That's a very sharp decline and I doubt one EA expected.
 

PanzerKraken

Member
Nov 1, 2017
8,100
As soon as they remove SP from one of these, people will freak out. Like how they freaked out bout Titanfall 1 having no SP, or Battlefront 1
 

skeezx

Member
Oct 27, 2017
12,632
yeah, that's pretty bad

sounds ridculous on paper that that could be anywhere near "bad" but welcome to the late 2010's AAA gauntlet
 

chrisypoo

Member
Oct 27, 2017
3,454
why would you buy a battlefield game for the single player
every single sp mode in the series in the last 4 games has been horrendous and might as well not been there to begin with. Just kill it already.
I uh....I like them? Different strokes for different folks; I don't care for the multiplayer, but clearly you do, and I don't want them to axe that if you care about it. It's not hard to figure this out. Also, I won't lie, I mainly play Battlefield games for the visual spectacle and to appreciate what graphical improvements Dice has made with their engine, and it's difficult to do that with multiplayer.
 

Dr. Caroll

Banned
Oct 27, 2017
8,111
What is any of this.

I'm baffled by every single thing in this post.

Battlefield 5 obviously made a lot of money.

It just made a lot less than Battlefield 1.

What is this game budget argument.
The cost of making a Battlefield game is going up and up and up and up. How do you justifying spending absolute shitloads of money to your investors when you spend MORE money and make less profit? That's a trend that, if it continues, will sink you.
why would you buy a battlefield game for the single player
Battlefield: Hardline had a fantastic campaign and is easily one of the best games Visceral ever made. It's a pity it was wasted on the Battlefield audience. The Battlefield brand is really toxic. Hardline would have been way better appreciated if it had been sold without the BF branding.

Like, I'm pretty sure Dead Space would have been shat on, too, if it had been branded Battlefield: Dead Space. The Battlefield fanbase in general only cares about mindless multiplayer mayhem. Games that are different, or games that are outright anti-violence in their mechanical design, are not going to be well received by such an audience.

Still, it's difficult to justify spending huge amounts of money on singleplayer FPS games, so piggbacking them on successful MP games is one of the only ways they still get made.
 

Tranqueris

Member
Oct 26, 2017
2,709
Would be interested in knowing how much of this was due to the game being released in a somewhat unfinished state and how much of it should be blamed on the piss poor marketing where some executive said, "just dump all the footage on YouTube."
 

Baccus

Banned
Dec 4, 2018
5,307
Given AC Odyssey sold more than this game (according to NPD) it means it's north of 8M copies.

That's really impressive for a single player 100 hours RPG.
 

Riderz1337

Member
Oct 25, 2017
3,816
7.3M seems low. This is a Battlefield game, arguably EAs biggest franchise. On top of that it had deep price cuts just weeks after launch.
 

Phamit

Member
Oct 26, 2017
1,661
I don't why people say that EA had to high expectations when mainline BF games usually sell 10+ Million in a similar timeframe.
 

iksenpets

Member
Oct 26, 2017
5,095
Dallas, TX
Usually these expectations are ridiculous, but that number is genuinely disappointing for a series that has pretty easily broken ten million in the past. Obviously with those numbers the franchise can still be very profitable, but there’s no denying it’s in decline.
 

Normal

Member
Oct 26, 2017
6,116
Yeah. I saw it on sale digitally for half price on PS4 pretty quickly. I can see how even though it sold 7.3m it was underwhelming for them.
 

Fizie

Member
Jan 21, 2018
2,156
Not surprising considering it tanked in price.

They really need to give the franchise a break... and Dice more dev time.
 

Hasney

One Winged Slayer
The Fallen
Oct 25, 2017
9,565
As soon as they remove SP from one of these, people will freak out. Like how they freaked out bout Titanfall 1 having no SP, or Battlefront 1
I'm sure people will, but BF1 had single player so shallow that it was basically tutorials like BLOPS4 was this year. BFV was supposed to be the make good, but it's sold half

The single player is gone next time, Black Ops 4 hasn't suffered and it doesn't seem to have helped sales here.
 

KillerMan91

Member
Oct 25, 2017
3,724
Given AC Odyssey sold more than this game (according to NPD) it means it's north of 8M copies.

That's really impressive for a single player 100 hours RPG.
NPD is for US only not to mention it doesn't take in account digital PC game sales from Origin (BF has still big following on PC).Uplay and Steam sales are tracked so AC Odyssey had PC sales tracked. This doesn't tell us anything about global AC Odyssey sales.
 

skeezx

Member
Oct 27, 2017
12,632
Usually these expectations are ridiculous, but that number is genuinely disappointing for a series that has pretty easily broken ten million in the past. Obviously with those numbers the franchise can still be very profitable, but there’s no denying it’s in decline.
it's not in decline... yet. it's one entry

remember when CoD was a joke because of Infinite Warfare
 

daniel77733

Banned
Oct 27, 2017
4,639
Lowering expectations is a sign of decline, which would certainly have a bad impact on stock price which is probably what EA cares the most. No matter how you want to put it the game performed worse than Battlefield 1, there is not much they can do with it now, other than promising a better 2019 with more games.
Lowering expectations hurts early but if the game outperforms those expectations, stocks go higher. It's basically more of a long term outlook instead of short term.
 
Oct 27, 2017
786
I mean, on paper I would have loved to have jumped in on BFV at launch, but its the first mainline BF game I have not bought at launch and I'm still waiting for them to add in more meaningful content to make me want to buy the game.

For me, the setting of WWII is not the problem at all. Its the fact that they basically are only showing off a tiny sliver of the battles/theaters of the war at launch, especially compared to something like BF1942. I know BF1 even had a somewhat truncated scope of battles at launch but they pretty clearly outlined what they were doing with Premium down the road. Since they killed off Premium, I have no clue what BFV's roadmap for adding in the bigger battles and maps is going to be and subsequently I'm fine waiting.

But blaming the game's sales on single player? Eh... usually I'm a proponent of single player campaigns but honestly mainline BF games have never needed them and they'd be better served getting rid of them cause they're usually pretty poor. MP has always been the foundation of mainline BF games. I'd have probably bought the game at launch if they just axed the single player and allocated those resources to having a more fully fleshed out set of maps that encompassed the whole of WWII, like with Normandy, Berlin, Stalingrad, Midway, Iwo Jima and so on.
 

MrCibb

Member
Dec 12, 2018
3,276
UK
I saw some discounts not too far off launch. It's a shame to see since I really like DICE, but as a pretty big BF fan I didn't jump on with this one. It looked good, but didn't look particularly exciting. Hopefully they get given the time to make sure the next entry doesn't disappoint since DICE are still talented, talented dudes.
 

MrBob

Member
Oct 25, 2017
5,180
EA actually used the lack of battle royale as a sales excuse at a conference call. Whelp I can see where the next 12 to 24 months are now heading for big publishers. Investors are going to want battle royale included now for titles.

Curiously did EA talk about Apex Legends at all? I figure one reason the game came out yesterday was so EA could puff their chest about new sales opportunity today at their conference call.

It will also be interesting to watch and see if Apex Legends hurts BF5 BR mode.
 

Dr. Caroll

Banned
Oct 27, 2017
8,111
...and allocated those resources to having a more fully fleshed out set of maps that encompassed the whole of WWII, like with Normandy, Berlin, Stalingrad, Midway, Iwo Jima and so on.
I was under the impression they specifically didn't want Battlefield V to be yet another game about Americans and Russians in the most cliched and overdone battles of WWII, though.
 

RoninStrife

Banned
Oct 27, 2017
4,002
I love the gunplay in the game, but the WW2 setting feels so tired to me already. Dice, if you ever want to touch the +10 million plus sales, you're going to have to go back to a modern setting (no one asked you to make a WW1 or 2 BF), bring back more weapon variety (like Battlefield 3, 4), and all those things you already mastered in past Battlefields.
Oh... and EA NEEDS to give you more time to make a game.
I think the Battlefront series needs to be put to rest, and Dice should focus entirely on this franchise or else... sooner or later, EA is going to shut them down.