I'm sure this has been said, but Joe Rogan has one of if not the largest podcast audiences in the world. People of all backgrounds listen to this guy. Personally, I know people of many different ethnicities and political beliefs who listen to him. He has progressives, centrists, conservatives, the anti-political, the disinterested, everyone. If there is a media of the disaffected masses, Joe Rogan is it.
The unfortunate thing about the masses is that they are not woke to everyone's particular liking. They don't see trans issues in the same way most of us do, and they don't understand the likes of someone like, say, Jordan Peterson in the way that we do. But one could argue that they categorically cannot be aware of these things until the left pushes these issues into popular consciousness, which is true of literally every other social relation (with regards to equality and equity), be it gender, race, or economic. This is what Bernie Sanders does, and it is exactly how we have gotten someone like Joe Rogan to actively describe himself as a progressive, in spite of our narrow characterizations of him. On the other hand: demonizing the masses, wishing ill will upon those who vote "wrong", lording your moral superiority over them, and wokescolding does the exact opposite. The HRC-deplorable manuever is a suicide tactic. A robust and effective left must be compassionate and communicative with working people of all tendencies. That is the reality of actual politics.
Going back to his massive platform, he and his audience are the exact target constituencies that every good liberal says we need to make concessions to. I cannot see this as anything other than a win.