The right is threatened by anybody challenging their cultural identities. However, the right's entire political theory is based on dehumanizing and challenging everyone else's political identities. If you think that attack was completely superfluous-- and I mean the initial attack, not the walkback-- as I said, fuck the walkback-- then you weren't paying attention. There's a reason the right reacted the way in which they did. It's more than just calling a spade a spade-- you're challenging their position in the cultural zeitgeist. The way the right reacted was, "You can't do that to us. That's our thing."
The reason the right has the political capita to do what they've been doing is because they have been able to control the conversation. Controling the conversation is part of influencing the culture, and culture is what creates the systems we're fighting. Every chance we've had to do that, we've scattered, like a deer in the headlights.