It won't.
The biggest reason is that certain controversies surround individuals. Like a Randy Pitchford. Once people move on that he's a clown and just kind of focus on the project as a whole (Borderlands 3), people move on. Or other controversies that just end - because the situation itself ends. THQN for instance, 8chan no longer even exists.
This thing going on with the Communist State of China, all the atrocities their government is doing, Hong Kong's quest for freedom, and how Western business work with China and their censorship - this is going to last for years.
And each time something happens, people will call back to Apple, Hollywood, Activsion Blizzard, Nike, etc. etc.