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Nome

Designer / Self-requested ban
Banned
Oct 27, 2017
3,312
NYC
Yeah I agree. The game was released too late in the already-settled MOBA scene to ever be relevant. The competitive esports scene seemed forced and not at all natural.

It was only ever a matter of time before this happened.
Some clarification here, because I think many people misunderstand the role of eSports from a corporate ROI standpoint.
eSports is not something a game supports; rather, it's a support mechanism for the game.

Blizzard did not support HotS eSports just because they wanted an eSports scene; they supported it because they were making a gamble that the eSports scene would help improve engagement metrics. Blizzard fundamentally believed that HotS was a good game; they believed that by building the appropriate support mechanisms (eSports, HotS 2.0), the game would flourish on its own. They're wrong, because the problem with HotS is its gameplay. It's a fun game, but it's not deep enough to retain players.
 

JahIthBer

Member
Jan 27, 2018
10,376
Some clarification here, because I think many people misunderstand the role of eSports from a corporate ROI standpoint.
eSports is not something a game supports; rather, it's a support mechanism for the game.

Blizzard did not support HotS eSports just because they wanted an eSports scene; they supported it because they were making a gamble that the eSports scene would help improve engagement metrics. Blizzard fundamentally believed that HotS was a good game; they believed that by building the appropriate support mechanisms (eSports, HotS 2.0), the game would flourish on its own. They're wrong, because the problem with HotS is its gameplay. It's a fun game, but it's not deep enough to retain players.
I honestly thought Blizzard were content with HOTS being a casual alternative to League & DOTA, but i guess since it's not as big as Fortnite, it has to go.
Activision's greed is shining through quite quickly, with the worst part being the best HOTS devs are probably working on a mobile game that will be DOA because the market is saturated or China will straight up ban it lol.
 

ChoklitCow

Member
Oct 27, 2017
1,189
Muncie, IN
Some clarification here, because I think many people misunderstand the role of eSports from a corporate ROI standpoint.
eSports is not something a game supports; rather, it's a support mechanism for the game.

Blizzard did not support HotS eSports just because they wanted an eSports scene; they supported it because they were making a gamble that the eSports scene would help improve engagement metrics. Blizzard fundamentally believed that HotS was a good game; they believed that by building the appropriate support mechanisms (eSports, HotS 2.0), the game would flourish on its own. They're wrong, because the problem with HotS is its gameplay. It's a fun game, but it's not deep enough to retain players.

Do you have data on this? It was known as their worst performer, but community engagement and player count hasn't seem to be hurting at all since 2.0.

Even in the investor calls I don't remember HotS numbers being a public thing.

Not saying you're wrong in the slightest as there is a core reason they are slowing production. I've just never seen this.
 

Nome

Designer / Self-requested ban
Banned
Oct 27, 2017
3,312
NYC
Do you have data on this? It was known as their worst performer, but community engagement and player count hasn't seem to be hurting at all since 2.0.

Even in the investor calls I don't remember HotS numbers being a public thing.

Not saying you're wrong in the slightest as there is a core reason they are slowing production. I've just never seen this.
No data, just friends at Blizzard, including people on the HotS team.
 

Bhonar

Banned
Oct 31, 2017
6,066
I honestly thought Blizzard were content with HOTS being a casual alternative to League & DOTA, but i guess since it's not as big as Fortnite, it has to go.
The problem was that HOTS was nowhere near the viewership numbers of LoL and DOTA2. That's the reason it had to go, not because it couldn't do Fortnite numbers

It needed to be near the other two mobas
 

dimb

Member
Oct 25, 2017
737
I feel bad for people that regularly play the game, but HotS has suffered from irreparable design decisions since its inception. It's crazy how much work was done inside something with massive structural flaws. They have made strides to correct things, and occasionally they will put out some really solid moba characters that are really impressive. Ophelia is more fun than a lot of the new stuff competitors are coming up with. The developers working on these things deserve a better place or project where the work they do can actually shine.
 

JahIthBer

Member
Jan 27, 2018
10,376
The problem was that HOTS was nowhere near the viewership numbers of LoL and DOTA2. That's the reason it had to go, not because it couldn't do Fortnite numbers

It needed to be near the other two mobas
It never was close to them for half a decade & Blizzard kept supporting it anyway, it's clear with new management they are not okay with a Blizzard title being a smaller stream of revenue, everything has to be WoW tier money or get the axe.
Im expecting an announcement that SC2 will be gutted soon also, though that's not really a big deal since it's already EOL, but no more co-op commanders.
 

Big-E

Member
Oct 25, 2017
3,169
Blizzard doing nothing with DotA is one of their biggest misplays. People were not playing TFT for campaign or regular multiplayer.
 

Nome

Designer / Self-requested ban
Banned
Oct 27, 2017
3,312
NYC
It never was close to them for half a decade & Blizzard kept supporting it anyway, it's clear with new management they are not okay with a Blizzard title being a smaller stream of revenue, everything has to be WoW tier money or get the axe.
I would be very surprised if HotS makes a profit.

Blizzard doing nothing with DotA is one of their biggest misplays. People were not playing TFT for campaign or regular multiplayer.
Rob Pardo couldn't handle that a mod was more popular than the game he designed so he vetoed MOBA development at Blizzard.
 

Schreckstoff

Member
Oct 25, 2017
3,606
We've discussed how the 2.0 economy revamp has gotten the hots regulars and whales among us to spend less on the game than when skins were all purchase only.

hots has one of the worst f2p models tbh, w/ heroes not being free and skins you want largely being inaccessible w/ direct moneypurchases, outside of exorbitantly priced bundles, instead having to play the lootbox game as well as using an in game currency to obscure actual costs and increase spending,
 

JahIthBer

Member
Jan 27, 2018
10,376
I would be very surprised if HotS makes a profit.


Rob Pardo couldn't handle that a mod was more popular than the game he designed so he vetoed MOBA development at Blizzard.
I would think that HOTS would make money that some devs would absolutely kill for, i can't see how it isn't profitable, but it's just not bringing in what the Blizzard trifecta (OW, WoW, HS) are.
 

Nome

Designer / Self-requested ban
Banned
Oct 27, 2017
3,312
NYC
I would think that HOTS would make money that some devs would absolutely kill for, i can't see how it isn't profitable, but it's just not bringing in what the Blizzard trifecta (OW, WoW, HS) are.
Let me reiterate, I would be very surprised if HotS makes a profit.
I've heard from down the grapevine that the game has a very poor d90 retention (players are leaving after 90 days).
MOBAs as a genre make money through high LTVs (lifetime value per average player), which can only occur if you either strongly monetize within a short period of time or players drip money over a long period of time.

Players were not spending in the short term, and they weren't sticking around in the long term. MOBAs in general have been on a downturn, which means that user acquisition costs are rising. If LTV < CPA (cost per acquisition), your game is dead in the water.
Add to that the overstaffing problem, as well as a failed eSports venture, and the result is a project that likely did not turn a profit.
 

JahIthBer

Member
Jan 27, 2018
10,376
Let me reiterate, I would be very surprised if HotS makes a profit.
I've heard from down the grapevine that the game has a very poor d90 retention (players are leaving after 90 days).
MOBAs as a genre make money through high LTVs (lifetime value per average player), which can only occur if you either strongly monetize within a short period of time or players drip money over a long period of time.

Players were not spending in the short term, and they weren't sticking around in the long term. MOBAs in general have been on a downturn, which means that user acquisition costs are rising. If LTV < CPA (cost per acquisition), your game is dead in the water.
Add to that the overstaffing problem, as well as a failed eSports venture, and the result is a project that likely did not turn a profit.
Ah i see, i wonder why they kept investing in it then, i swear i heard it made some good bucks in Korea & people buying heroes/skins etc, but i guess Korea plays it less now & the Western playerbase for HOTS was already small.
 

Nome

Designer / Self-requested ban
Banned
Oct 27, 2017
3,312
NYC
Ah i see, i wonder why they kept investing in it then, i swear i heard it made some good bucks in Korea from PC bangs buying heroes/skins etc, but i guess Korea plays it less now & the Western playerbase for HOTS was already small.
My guess is ego and brand commitment.
It'd be a bad look if they abandoned the game early, and I think they genuinely believed they could make it a success. Blizzard aren't in the habit of failing fast--see Titan.
 

Big-E

Member
Oct 25, 2017
3,169
I would be very surprised if HotS makes a profit.


Rob Pardo couldn't handle that a mod was more popular than the game he designed so he vetoed MOBA development at Blizzard.
That's wild though it is understandable given that Blizzard did fuck all with it. Valve took in the CS team which is still making them profit and Blizzard could have done so a fucking decade plus ago with DotA. All the LoL and DOTA 2 money could have been Blizzards.
 

Akileese

Member
Oct 25, 2017
1,698
Let me reiterate, I would be very surprised if HotS makes a profit.
I've heard from down the grapevine that the game has a very poor d90 retention (players are leaving after 90 days).
MOBAs as a genre make money through high LTVs (lifetime value per average player), which can only occur if you either strongly monetize within a short period of time or players drip money over a long period of time.

Players were not spending in the short term, and they weren't sticking around in the long term. MOBAs in general have been on a downturn, which means that user acquisition costs are rising. If LTV < CPA (cost per acquisition), your game is dead in the water.
Add to that the overstaffing problem, as well as a failed eSports venture, and the result is a project that likely did not turn a profit.

HOTS is a game I would forget existed, come in, play for 6-8 weeks to nab some new heroes and then fall off again. My friends were the same. It's perfectly fine as a casual MOBA, but I would imagine you're right that it isn't turning a profit.

I'd had that suspicion for a while since heroes stopped being discounted for a minute now. Please don't take this the wrong way, but for a F2P game, I felt it was too easy to unlock characters for the game to be profitable. I rarely spent money on it outside of events and even then it was just 30 day stim packs.

I wonder if it would have done better with a OW style monetization system?
 

Bane

The Fallen
Oct 27, 2017
5,905
What a bummer. I know for me personally HotS really hurt it. I went from spending a decent amount of characters and skins before to pretty much not buying anything anymore after. It was such a letdown when it went from buy what you want to lootboxes.
 

Seeya

Banned
Oct 27, 2017
7,984
I feel like loot boxes must have actually killed profits for it, and overall I'm sure it has been a bit overdue. Shame. The game IS a lot of fun for me, but the esports league for it was a waste of money. I just hope that this newfound penny pinching doesn't effect SCII or its esports.
 

Hassansan

Member
Oct 27, 2017
2,125
I've been playing on and off since the beta, and I always thought it was lowkey weird how an AAA dev like Blizzard kept the lights on HOTS which seemed like a moderate(?) success in an era of "All or Nothing".

Sorry for the fans and the devs, but yeah .. not a surprise.
 

Deleted member 15395

Unshakable Resolve
Banned
Oct 27, 2017
3,145
It being a blizzard game is the only reason it lasted this long. It's a really fun game but it never took off like it should've and core issues that prevented it from growing were never addressed.
 

Nox

Member
Dec 23, 2017
2,900
Sucks for the pros who were told nothing up until now( and in some cases, told that while the announcement wasn't there HGC 2019 would still happen) and players that went through the crucible and qualified for next season. Less than 2 weeks before Christmas too.
 
Oct 25, 2017
4,714
Wow that's crushing, HotS is legitimately the only MOBA I have ever been able to actually enjoy.
I had so much fun with this game, basically spent an entire summer playing nothing but HotS. The events were fun, the map objectives kept the gameplay fun, as long as you never took the game seriously it was an absolute blast.
 

Valdega

Banned
Sep 7, 2018
1,609
Not really surprising. Getting LoL and DotA2 players to play any other MOBA is no small feat and HotS was always more fan service than an actual competitor.
 

Peleo

Member
Nov 2, 2017
2,656
Can someone describe what are some of the big design/gameplay flaws which have been mentioned before? As someone who very loosely consumes HotS content, I am quite uninformed.

On another note, it will be interesting to see how the esports community will react to it. They will either need to step up and create a grassroots environment where they can thrive or just fall into oblivion. I feel this is harder to do since the community seems to be highly dependent on developers support.
 

Maximus

Member
Oct 27, 2017
3,586
Great game that I think came too late. Only Dota type game that resonated with me, though the toxic community and lack of team work drove me away.
 

slabrock

Member
Oct 25, 2017
1,762
Can someone describe what are some of the big design/gameplay flaws which have been mentioned before? As someone who very loosely consumes HotS content, I am quite uninformed.

On another note, it will be interesting to see how the esports community will react to it. They will either need to step up and create a grassroots environment where they can thrive or just fall into oblivion. I feel this is harder to do since the community seems to be highly dependent on developers support.
A former pro on twitch said that HOtS needed to be the Smash of MOBA's. Easy to play for casuals but with a higher skill cap for the hardcore/pro level if you put in the work.

Considering all the pros just got fired two weeks before Christmas I gotta imagine they won't play much anymore.
 

spartan112g

Banned
May 5, 2018
813
Weren't there reports that Blizzard considered HOTS to be a failure internally? This would follow those lines.
 

Peleo

Member
Nov 2, 2017
2,656
A former pro on twitch said that HOtS needed to be the Smash of MOBA's. Easy to play for casuals but with a higher skill cap for the hardcore/pro level if you put in the work.

Considering all the pros just got fired two weeks before Christmas I gotta imagine they won't play much anymore.

That's a good analogy. They also share the cross-over content.

I'm a bit surprised HotS is apparently not deep enough though. Even with simplified skill tree & item system I had the impression the unique character designs + variety of maps were enough to offer to the competitive audience.
 

Stove

Member
Oct 27, 2017
1,080
Saw this coming but still disappointed.

I came into Heroes at 2.0 and it was a breath of fresh air. It took the things i hate about mobas and made an excellent team focused game.

Ive played the game nightly and consider it to be in my top 10 all time. Plus the dev team have almost always been really passionate and close with the community.

I feel for all the dev team and players. And I hope for the best. This sucks to see.
 

Escaflow

Attempted to circumvent ban with alt account
Banned
Oct 29, 2017
1,317
Some clarification here, because I think many people misunderstand the role of eSports from a corporate ROI standpoint.
eSports is not something a game supports; rather, it's a support mechanism for the game.

Blizzard did not support HotS eSports just because they wanted an eSports scene; they supported it because they were making a gamble that the eSports scene would help improve engagement metrics. Blizzard fundamentally believed that HotS was a good game; they believed that by building the appropriate support mechanisms (eSports, HotS 2.0), the game would flourish on its own. They're wrong, because the problem with HotS is its gameplay. It's a fun game, but it's not deep enough to retain players.

Wholeheartedly agreed . As I've spent countless of hours playing HoTS with my friends , it was really fun but the lack of depth leave so much to be desired . It's not just about high skill cap heroes but sometimes there are only a predefined things to do like rotating , grouping up for objectives , merc-ing , and then early to late games felt almost the same except for some new talents . I felt like instead of making a "brawler" type MOBA , Blizzard should went all out making HoTS as Dota2 or LOL killer with itemization and focused on balancing around a single map . I always go back to Dota 2 just for the itemization aspects and laning prowess , they make every matches felt different even with the same hero . This cannot be said the same for HoTS .

Not trying to fuel a game comparison here . I enjoyed both Dota 2 and HoTS immensely and think they shouldn't be directly compared but I honestly , HoTS could be much better than it's current state .
 
Oct 25, 2017
2,644
The community saw this coming in recent weeks, when there was no announcement about the future of HGC and staple commentators like Gillyweed moved on to other projects. Not that I ever found Heroes all that watchable (playable, yes, and it's the only MOBA I've ever wholeheartedly enjoyed, but I rarely had any reason to watch it when Blizzard themselves tended to book it against the much more spectator-friendly SC2), but this confirms a lot of my fears about the culture shift that was signalled by Mike Morhaime stepping down. It's WoW-era people in charge at Blizzard now, disconnected from the identity of the studio that was the king of RTS when RTS was king, and from which the word Soon meant something special that everyone mocked with affectionate irony. Blizzard has spread itself too thin in chasing quick turnaround times and reliable seasonal income ever since the wild success of Hearthstone, and I say that as someone who greatly admires Hearthstone. I miss the perfectionism, the eternal waits, the long maintenance and support of games far past their prime.

Speaking only for myself, however, the e-sports angle was never a blip on my radar where Heroes was concerned, and I'm far behind all the hero releases anyway, so I don't see this affecting the quality of my experience as a player unless the player base rapidly dies on the vine. It's still a good game that feels quite complete, and I binge on it once every few months. I don't expect this to change at a casual level, even if content updates are few and far between. But if the player base plummets from a lack of confidence in the future of the game, and therefore in their own investment of time and money, everyone will bear the impact of ballooning queue times and ever worse matchmaking.

And you could tell, with how BlizzCon has become a combined finals week for every Blizzard game, that supporting a competitive scene across all of these services was not going to remain viable for long, and that Heroes was naturally the first thing that was likely to be dropped (apart from maybe WoW Arena, which I'm still surprised exists). But I think we're right to be concerned that Blizzard's new approach of chasing too many releases and maintaining too many services at once will only make this worse. I'd be totally fine with them maintaining a sharp focus on a few very well-supported franchises, competitive circuits, or service platforms if I actually expected them to commit to it. But what this heralds is the very opposite: that there isn't much of a reason to have confidence in their commitment to SC:R, SC2, or WC3 Reforged through the lean years when things are on a downturn. Unlike Heroes, the traditional RTS games at least have powerful legacies as prestige titles in a category with no real outside competition, and as others have observed, SC2 has found a nice equilibrium of steady if modest growth. But one has to think that the prevailing attitude at Blizzard, were it in place several years ago, would not have permitted a game like SC2 to reach this point. This company does not command so much brand loyalty because it was ever associated with short-term thinking.

It really is a shame. Heroes of the Storm is such a unique product in its category that for many of the players it managed to reach, it was the only MOBA that ever mattered.
 

Euler

Member
Oct 27, 2017
4,836
That's a good analogy. They also share the cross-over content.

I'm a bit surprised HotS is apparently not deep enough though. Even with simplified skill tree & item system I had the impression the unique character designs + variety of maps were enough to offer to the competitive audience.
Their character designs were okay at best. Their support role design was really bad and boiled down to making every support a heal bot.
 
Sep 14, 2018
4,620
I wonder where Gilly and Khaldor will end up, I think she was getting into casting Rocket League this year.

That's wild though it is understandable given that Blizzard did fuck all with it. Valve took in the CS team which is still making them profit and Blizzard could have done so a fucking decade plus ago with DotA. All the LoL and DOTA 2 money could have been Blizzards.

Dota as it exists now and has existed since it's inception would never have flourished under Blizzard's design philosophies, I've seen them nerf, rework and outright remove several things across their games because they were unfriendly to new/casual players, Blizzard would have ruined the game several times over by now, because most everything in Dota is unfriendly to bad/new/casual players.
 

Fosko

Member
Oct 27, 2017
1,955
One day they'll do the same to wow, it'll end up having less support than f2p mmo's from the 90s.
 

Kaim Argonar

Member
Dec 8, 2017
2,268
That's what a change of leadership and bad results make. They probably want to move devs to their moneymakers (OW seems to be quite understaffed) and new projects.
 

TDLink

Banned
Oct 25, 2017
8,411
HOTS is the best MOBA out there in my opinion. It being a crossover of Blizzard franchises is a nice bonus, but for me the real draw is the shorter game times and varied maps with varied objectives. Plus I love the talent system over managing in-game currency and shopping for gear. It's too bad it has never really caught on, but I will continue to play with my friends semi-frequently.

This may be the first steps into "maintenance mode", but as long as they're continuing to support it and add new things, that's fine with me. I don't mind a reduced pace. We'll see once they stop support altogether where the game is at. But it sounds for the next year at least it's still safe, even if we get half the heroes as past years (or whatever).
 

Unkindled

Member
Nov 27, 2018
3,247
Hots is the only moba I couldn't get into, I really liked Dota and didn't mind playing some games with friends on League. Hopefully the developers find some other project to work on instead of being laid off.
 
Nov 8, 2017
3,532
How is this game supposed to make money? I've never played it myself, but my brother has been playing it constantly for years, and he tells me that he hasn't spend a single penny on it.