Didn't they take huge losses on Ps3 back when PS Plus wasn't a thing to make them a butt ton of money and their exclusives weren't selling 10m+ copies yet?
Well if the cooling solution doesn't sound like a fucking airplane i'm all for it
$399 might be possible with $450 right? They usually sell at loss right?
Other than the outlier that is the PS3 they usually sell at a small loss. $399 is probably losing around $80-100 per console, so not so slight.$399 might be possible with $450 right? They usually sell at loss right?
It actually wasn't profitable for the first year either.....
No. Even with $450 BOM they'll likely need to be $500 at retail to get even.$399 might be possible with $450 right? They usually sell at loss right?
I hope ya'll are saving up now. You have like 7 or 8 months to get ready. You too can find a way to save $75/month. Just do it.
I guarantee every major game this year will be on both PS4 and PS5.
Some of the smaller details in the article don't make sense to me, although I can agree with the overall conclusions. I sort of said the same thing after their earnings call based on the comments from the CFO - things appear to be trending more expensive and $399 isn't a slam dunk. They would like to wait until Xbox announces price to make the call. I agree with this sentiment.
The actual dollars don't make sense to me because a $450 launch BOM wouldn't be a super hard pill to swallow to launch at $399 assuming they have line-of-sight for that to come down. I think it would need to be much higher for them to waiver like this.
Second, I don't recall cooling solutions being that cheap - even single components within the system. Still it seems hard to believe that cooling (even an exotic solution) would be something that drives up the price. I also don't believe they couldn't design around this issue. It's all memory, silicon yields, storage and spinning media. Those are the big areas. So a significant increase in memory pricing absolutely could be a driver.
My guess is that costs have gone up enough to put them in a weird spot. Depending on what you want to believe about performance - but if they are actually in a 9-10 vs. 12 situation, being at the same price isn't super fun. And if costs have gone up more than they expect, it could be very hard to get to a $100 delta.
That's my take anyway. I don't think it's a revelatory article, more just adding some texture to things that seem to be known.
Trendforce said:However, the demand for NAND Flash by game console SSDs will not materialize until after mid-2020. Game console SSDs are therefore not what primarily causes the current rise in NAND Flash contract prices.
Trendforce said:Sony and Microsoft will enter their peak procurement period for components after mid-2020. As well, NVIDIA will start offering its new lineup of GPUs based on a new microarchitecture codenamed Ampere in 2H20. These factors are projected to trigger a massive rush to stock up on GDDR6 memory later this year.
It's all memory, silicon yields, storage and spinning media. Those are the big areas. So a significant increase in memory pricing absolutely could be a driver.
He thinks 9TF isn't high I guess?
I still think 499$ could be a problem for them, after the first months. 399$ would be ideal.
Would take longer than a few months to reliably drop to $399 if we're going off DRAM shortages and the cost of parts in general like the APU dropping in value.I still think 499$ could be a problem for them, after the first months. 399$ would be ideal.
"High end console" which it was at the time.
To give an idea of how sales tale off quickly: PS4 @ £349 sold 250K in the UK in the first weekend but then needed 5 further weeks to sell the next 250K. Some might argue supply issues but I don't remember it being a problem?
A £400-£500 price will slow things down even more I would think.
Not as funny as I'm sure it sounded in your head but I guess let me explain. I understand the premise, what I mean is I would never in 1,000,000 years know (or give a fuck about) the difference in a system that has 10 flops vs 12 or whatever and it's not important anyway without fun games.
And no, if I cared about specs I would buy a PC.
Slightly off topic, but are there any new rumours about when the dam thing is going to be revealed? The anticipation is killing me now 😭
You don't remember it being a problem but the PS4 was indeed supply constrained going into 2014.
You're misunderstanding. The average consumer thats buying a PlayStation is. Unless you imply that the average consumer would care more about a tf than the library of games.That is you though. Not everyone is tech illiterate or doesn't care about what they are buying outside of cost.
I noticed that too. We most definitely the did not get a high end console for $399 this generation. The CPU was a complete turd from the start and GPU was mid-low tier. The rumored specs for these consoles are MUCH better. Well worth the price increase if it happens.
Me too.
In Germany you could sell it for 800€ even three weeks after the release. So yeah, supply was limited.In the UK? Like I say I don't remember having to wait to get one. Another stat is that it took 9 months to reach a million in the UK so well after any supply issues.
The point is sales slow very quickly once pre-orders and initial sales are sated even at a perceived good price. A higher price will presumably fair worse.
In Germany you could sell it for 800€ even three weeks after the release. So yeah, supply was limited.
I'm with Albert Penello - cooling can't be that cheap. Surely not.
PS4 was supply constrained in most territories until late March 2014. UK was one of those markets.In the UK? Like I say I don't remember having to wait to get one. Another stat is that it took 9 months to reach a million in the UK so well after any supply issues.
The point is sales slow very quickly once pre-orders and initial sales are sated even at a perceived good price. A higher price will presumably fair worse.
Pretty sure he meant high end this year, for the same low price of 399.I noticed that too. We most definitely the did not get a high end console for $399 this generation. The CPU was a complete turd from the start and GPU was mid-low tier. The rumored specs for these consoles are MUCH better. Well worth the price increase if it happens.
Oh ok! Thanks.That's a reference to changes Sony apparently made to their mirrorless camera lineup. Not related to the game business.
I'm with Albert Penello - cooling can't be that cheap. Surely not.
Turn on your PS4.
You hear that? That's the sound of your 90 cent cooling system roaring up for takeoff.
With how big it will sell they can afford a loss at the beginning to make it a more reasonable purchase. Above $400 considering tax will get you to at least $425 would be yikes.
I know, I feel like the execs make enough and Sony makes enough to do it so that considered it would be more ethical, but it's also a business so it doesn't play by those rulesCan and willing are two different things. Could be a $100+ loss per unit. That's no drop in the bucket.