Ubisoft Entertainment SA, the video game publisher behind the "Assassin's Creed" franchise, is attracting preliminary takeover interest from buyout funds, people with knowledge of the matter said.
Several private equity firms including Blackstone Inc. and KKR & Co. have been studying the French business, according to the people, who asked not to be identified because the information is private. Ubisoft hasn't entered into any serious negotiations with potential acquirers, and it's unclear whether its major shareholder is willing to pursue a deal, the people said.
The family of Ubisoft Chairman Yves Guillemot is the company's biggest investor with a 15% stake, data compiled by Bloomberg show. Shares of Ubisoft have fallen 41% in Paris trading over the past year, giving it a market value of about 4.8 billion euros ($5.2 billion).
Deliberations are at an early stage, and there's no certainty any of the suitors will proceed with offers, the people said.