The Villages is America's largest retirement community, a carefully planned, meticulously groomed dreamscape of gated subdivisions, wall-to-wall golf courses, adult-only pools and old-fashioned town squares. It's advertised as "Florida's friendliest hometown," and it's supposed to evoke a bygone era of traditional values when Americans knew their neighbors, respected their elders and followed the rules. It has the highest concentration of military veterans of any metropolitan area without a military base. It has strict regulations enforcing the uniformity of homes (no second stories, no bright colors, no modern flourishes) as well as the people living in them (no families with children, except to visit). And it is Trump country, a reliably Republican, vocally patriotic, almost entirely white enclave that gave the president nearly 70 percent of the vote.
Older voters are America's most reliable voters, which is why baby-boomer boomtowns like The Villages represent the most significant threat to a potential Democratic wave in Florida in 2018—and the most significant source of Republican optimism for many years to come. Because while the Villages may look like the past, with its retro architecture and gray-haired demographics, it sells like the future. This master-planned paradise an hour northwest of Disney World has been the fastest-growing metro area in the United States in four of the past five years. And as the baby boom generation continues to retire, The Villages is continuing to expand into nearby cattle pastures, luring more pensioners to this fantasyland in the sunshine, gradually swinging America's largest swing state to the right.
Trump supporters who get the most media attention tend to be economically anxious laborers in economically depressed factory towns. But in Florida, economically secure retirement meccas like The Villages are the real reason Trump won in 2016—and why the state's Republicans, who have controlled Tallahassee for two decades, think they can avoid a blue wave in 2018 and help reelect Trump in 2020. For all the hype about Puerto Ricans moving to the Sunshine State after Hurricane Maria, or high school students like the Parkland gun control activists turning 18 and registering to vote, any Democratic surge could be offset by the migration of Republican-leaning seniors who like Florida's balmy weather and lack of income tax. If midterm elections typically play out as judgments on the presidency, then Florida's upcoming contests will be a race between the usual laws of political gravity and the state's demographic destiny: Trump remains unpopular with younger voters, and Democrats have already flipped four Florida legislative seats in low-profile special elections this year, but the older voters who are most likely to vote in the midterms are increasingly likely to move to Florida and support the president.
It makes sense that they're coming to The Villages, because this leisure-class Sun Belt oasis is a lot more pleasant than the dying working-class Rust Belt towns that journalists usually visit on Trump-voter safaris. It feels like a 40-square-mile cruise ship, or a college campus without required classes. It has enough golf courses to play a different one every week of the year, and more than 100 miles of golf cart trails that keep traffic congestion to a minimum. It's the pickleball capital of America, appropriate considering that the badminton-meets-tennis-ish paddle game has become America's fastest-growing sport. It has 3,000 clubs that keep 125,000 Villagers busy doing everything from belly dancing to astrology, water aerobics to water skiing, karaoke to quilting. It isn't exactly luxurious, but it's comfortable with a median home price above $250,000; though
a new POLITICO/AARP poll finds plenty of concern elsewhere in Florida, the only real economic anxiety for most Villagers is the state of their investment portfolios, which are thriving in the Trump era. At a meeting of the Financial Markets and Investment Club in early June, a speaker announced: "NASDAQ just closed at a record high!"
