https://www.forbes.com/sites/tamarherman/2018/09/26/bts-takes-u-s-by-storm-with-a-message-of-self-love-self-advocacy/Nah, I think the reverse is true.
At least the dad-rock band I was mistaking them for write deep/meaningful songs about things that speak to the human condition without cliches. Not saying there isn't space for meaningless pop music, but a diet solely of that is not unlike an actual diet of only candy and bubblegum.
Like literally the first thing I knew about this band other than it being a worldwide phenomenon is that they use their platform to push hard on their messaging. Their freaking album titles reflect that, let alone the lyrics.RM (Kim Nam-joon) serves as the point person for BTS Stateside, and was given the opportunity to speak in front of the United Nations' 73rd General Assembly’s launch of UNICEF’s (The United Nations Children's Fund) Generation Unlimited, a new partnership that aims to educate, train and offer quality employment to millions of young people around the world by 2030. During his time at the podium, RM discussed his early life and how he nearly gave up on what he wanted because of the "voices of others" but eventually overcame it and found a sanctuary in music after following the voice inside his head. He urged others to do the same and become their own advocates: “Tell me your story. I want to hear your voice, and I want to hear your conviction. No matter who you are, where you’re from, your skin color, gender identity: speak yourself.”
The group revisited the topic several times throughout their trip, including on GMA, where RM again explained their Love Yourself philosophy. "We thought that, you know, the most thing that especially the young generation needed is that true love begins, first begins with loving myself,” he said about the album's message. “We thought that reminding [the] words of 'Loving Yourself,' it's not rare these days, now, but I think just reminding these words to the world could have some meaning to the ARMY and ourselves. So we thought true love first begins with loving ourselves and we're trying to love ourselves too, and I hope the ARMYs can do the same.”