Burger King Germany launches promotion spoiling Star Wars IX

[Halbrand]

First off: this topic is NOT for discussing the leaks themselves

For some reason, Burger King Germany has decided it's a good idea to launch a marketing campaign that uses the leaks straight from Reddit for Rise of Skywalker, putting massive spoilers on French fries, the menu, and more.

Press release:

"Fans who are prepared to read spoilers for the films out loud before the premiere will be rewarded with a flame-grilled Whopper. For the first time, Burger King is using voice recognition in its app to activate the promotional coupon.

Using the Burger King app and voice recognition, guests can get involved by reading spoilers out loud. The app checks the content and the guest gets the exclusive voice-controlled coupon from.

The online film for the campaign was shot in a specially designed spoiler restaurant, to which Burger King invited true Star Wars fans. The entire restaurant and all the products contained revealing hints. Every product name on the menu board, every name tag, straws, fries and even the WiFi password contained spoilers. The product packaging also had hidden spoilers, some of which were rendered by a sound chip while opening the pack."

Whoppers and Coca Cola have been renamed with major spoilers.

source: This article does not contain spoilers but the video featured in it which is hilarious does contain massive spoilers from the leaks.

Spoiler

https://lbbonline.com/news/would-you-spoil-star-wars-for-a-free-whopper/

 

[darkwing]

but who doesn't know the leaks by now

 

[TheHunter]

First off: this topic is NOT for discussing leaks/spoilers of TROS.

In news somehow more bizarre than the Prime Minister of England locking himself in a fridge to avoid an interview, Burger King Germany has decided it's a good idea to launch a marketing campaign that uses the leaks on the internet for Rise of Skywalker.

Press release:

"Fans who are prepared to read spoilers for the films out loud before the premiere will be rewarded with a flame-grilled Whopper. For the first time, Burger King is using voice recognition in its app to activate the promotional coupon.

Using the Burger King app and voice recognition, guests can get involved by reading spoilers out loud. The app checks the content and the guest gets the exclusive voice-controlled coupon from.

The online film for the campaign was shot in a specially designed spoiler restaurant, to which Burger King invited true Star Wars fans. The entire restaurant and all the products contained revealing hints. Every product name on the menu board, every name tag, straws, fries and even the WiFi password contained spoilers. The product packaging also had hidden spoilers, some of which were rendered by a sound chip while opening the pack."

Whoppers and Coca Cola have been renamed with major spoilers.

source: This article does not contain spoilers but the video featured in it which is hilarious does contain massive spoilers from the leaks.

Spoiler

https://lbbonline.com/news/would-you-spoil-star-wars-for-a-free-whopper/

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Wait



what.

 

[Gold Arsene]

but who doesn't know the leaks by now

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Believe it or not some people try and avoid spoilers. I usually spoil myself but I'm actually avoiding them for this film after I accidentally caught one spoiler.

 

[Sanka]

What the hell, why would they do that? That's so bizarre.

So, uhm what do I need to read?

 

[Halbrand]

From Burger King's global chief marketing officer:

edit: never mind, the link in the tweet contains a vague spoiler

 

[Gambit]

It's absolutely bizarre.

For some reason I now believe the leaks less, even though I was pretty sure they were accurate.

What a strange promotion, in any case.

Also, somehow hearing them say things I've only skimmed over somehow made it worse than reading/skimming. (Not quality-wise, it just feels like more of a spoiler)

 

[Mulciber]

but who doesn't know the leaks by now

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Me :)

 

[Deleted member 21709]

but who doesn't know the leaks by now

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I don't

 

[Papercuts]

...

what?

 

[Rassilon]

It's all an arg


n o t h i n g i s r e a l

 

[Deleted member 15428]

I love this campaign but it's not as good as this one:

 

[Kurita]

That's pretty funny

 

[Hektor]

Yea, got my free Whopper yesterday, i LOVE spoilerculture now

 

[Deleted member 8791]

but who doesn't know the leaks by now

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I actually didn't know there was massive leaks out there and I haven't tried to avoid them. This close to the premiere I'll try and keep it that way.

 

[Gold Arsene]

I love this campaign but it's not as good as this one:

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I feel like this isn't a good idea.

 

[.exe]

Funny. I've been all-in on reading the leaks anyway, so give me that free burger!

 

[Aine]

They looked up the "Snape Kills Dumbledore" trolls and saw dollar signs.

 

[Lashes.541]

Shit Why can't they do this in America lol. I already know everything that happens so I want free food! All though there was some spoilers in that vid that were not in the leak.

 

[Deleted member 9317]

Would've been more sensible if they renamed meals after Star Wars characters. Whopper to StormTwhopper or Skywhopper or something. I would buy that burger lol.

This? This is just silly for the sake of being silly.

 

[Kewlmyc]

I love this campaign but it's not as good as this one:

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I swear I remember a picture of this actually being broken and the money gone at some point.

 

[Rynam]

This article does not contain spoilers but the video featured in it which is hilarious does contain massive spoilers from the leaks.

Click to shrink...

WTH, why did they use the spoiler version of that ad, Burgerking also did a spoilerfree one. Would've been way better for the article.

 

[Fujibayoshi]

Thank God I don't eat junk food.

 

[Mass_Pincup]

This reminds me of that time when Uber ears were offering discounts to people willing to spoil themselves on GOT.

Seems like this is a bit more sophisticated though.

 

[Deleted member 43514]

Literally all I know about is the movie is a year later and that Palpatine is returning in some fashion I don't know shit else. So many "leaks" are full of shit it isn't even worth discussing. There must be legit leaks at this point but I don't even bother to read them.

 

[Team_Feisar]

This could also mean that the leaks are bullshit.
This has to have been approved by Disney beforehand, so i just cant imagine that they would be fine with spoiling their big movie (on a fucking whopper, of all things).

Possibilities (in order if my personal opinion of likeliness):

- Leaks are fake beyond stuff that has been shown in trailers
- Leaks are real, Disney is not involved and BK is risking a huge lawsuit (they are using stuff like the Name of the Movie, Characters and the SW title Scroll font in their app)
- Leaks are real, Disney is in on it and just doesn´t give a fuck.

Still, an all around extremely weird campaign.

(Personal wish: The last half year of leaking madness all comes down to some people obtaining the "leaks" from a BK marketing stunt and mistaking those for the real thing. Would be a fitting end to all of this Jazz.)

 

[El-Suave]

They often do these stunt promotions for movies they had an It 2 themed promotion "Escape the Clown" aimed at McDonalds recently. There was and ad in the movie paper you get for free at McD, if you scanned it with your BK app and make it to BK within a time limit, you'd also get a Whopper for free.

 

[TheGhost]

but who doesn't know the leaks by now

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Thinking this is a bigger problem than this Burger King scenario i think.

edit: actually no after watching that video that is the dumbest shit i ever seen. Wtf is wrong with Disney allowing this?

 

[Atom Heart Mother]

lmao

 

[Deleted member 37143]

Possibilities (in order if my personal opinion of likeliness):

- Leaks are fake beyond stuff that has been shown in trailers
- Leaks are real, Disney is not involved and BK is risking a huge lawsuit (they are using stuff like the Name of the Movie, Characters and the SW title Scroll font in their app)
- Leaks are real, Disney is in on it and just doesn´t give a fuck.

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Ordinarily, I would lock-in #3, but after JJ's Harrison/Khan swerve #1 is a real possibility.

#2 is the least likely only because BK has no way of confirming the veracity of the leaks, beyond Disney giving them their blessing.

 

[menacer]

God the next two months of promotions for this are going to be annoying.

 

[Zache]

Just imagine if the leaks are fake.

 

[Barnak]

but who doesn't know the leaks by now

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It's easy enough to not know them if you ignore the main thread here and don't actively look for them, and I guess, don't play a lot of online games. I mean, the only thing I know about the movie is what I saw in the trailers.

 

[Chromie]

but who doesn't know the leaks by now

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I don't.

 

[greengr]

This could also mean that the leaks are bullshit.
This has to have been approved by Disney beforehand, so i just cant imagine that they would be fine with spoiling their big movie (on a fucking whopper, of all things).

Possibilities (in order if my personal opinion of likeliness):

- Leaks are fake beyond stuff that has been shown in trailers

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Movie opens in 5 days in some places, if the leaks were fake it would have leaked by now(see what i did there).

 

[Crimsonskies]

What if the leaker known as Jedipaxis on reddit is part of lucasfilm and just handing out misinformation with Disney being in on it and release trailers cleverly cut to make them look genuine.

 

[P-MAC]

but who doesn't know the leaks by now

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This is the first I've heard that there has been any lol

 

[Wamb0wneD]

They often do these stunt promotions for movies they had an It 2 themed promotion "Escape the Clown" aimed at McDonalds recently. There was and ad in the movie paper you get for free at McD, if you scanned it with your BK app and make it to BK within a time limit, you'd also get a Whopper for free.

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It's like console wars from the 90s but for burgers. Burger wars.

 

[show me your skeleton]

this is possibly
the most bizarre thing going
but they bleep out all the mentions of star wars right? and the spoilers are vague (no mentions of names) so maybe they're getting away with it rather than this being an official thing?

 

[Subpar Scrub]

but who doesn't know the leaks by now

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I don't know a single thing other than seeing that shot of the deck of the boat(?) thing from promos on TV so I'm ducking out after only reading your comment lol

 

[HStallion]

Thinking this is a bigger problem than this Burger King scenario i think.

edit: actually no after watching that video that is the dumbest shit i ever seen. Wtf is wrong with Disney allowing this?

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Why do you think Disney cares all that much? They have let people go on and on and on about Baby Yoda which is technically a spoiler. Its advertising. The more people talk, the better.

 

[HStallion]

I really wish there was a non fan in the video who was just like,"Just tell me the fucking ending already and give me my free Whopper!"

 

[DerAuto]

I only read the first sentence:

Spoiler: First sentence of the spoiler text.

Spoiler: I'm not kidding.

"Kylo and Leia die."

 

[Deleted member 48434]

I love this campaign but it's not as good as this one:

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Did anyone successfully smash it?

 

[Hektor]

this is possibly
the most bizarre thing going
but they bleep out all the mentions of star wars right? and the spoilers are vague (no mentions of names) so maybe they're getting away with it rather than this being an official thing?

Click to shrink...

The app explicitly mentions character names

 

[Star-Lord]

How is disney allowing these spoilers before the movie comes out?!

 

[HStallion]

I love this campaign but it's not as good as this one:

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The dumb part of this is you don't even need to break the glass to get access to the money. I can see like a half dozen ways you could easily break the casing and tada! Lots of fake cash.

 

[Team_Feisar]

The app explicitly mentions character names

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And irc, the official press release of the Marketing Agency mentions "Star Wars: The Rise of Skywalker" by name.

If Disney is really not involved and they are just spoiling the actual movie, this is one of the shittiest marketing stunts I have seen in a while. Can't see this not getting widespread backlash.

 

[Deleted member 15428]

The dumb part of this is you don't even need to break the glass to get access to the money. I can see like a half dozen ways you could easily break the casing and tada! Lots of fake cash.

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What ways?

 

[HStallion]

What ways?

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Any manner of cheap battery powered hand tools could rip through that casing in minutes. Or you just push it with a vehicle till it snaps since its not even attached to the ground properly.