Technically just boxes for Whopper combo meals.
The Takeout said:Burger King’s latest publicity gimmick is, like many a fast food stunt before it, a bit of a swipe at McDonald’s. And it’s possible to view it as that, and that alone. Real Meals, available starting today at select BK locations in Austin, Seattle, Miami, Los Angeles, and New York City, can be ordered in one of five possible moods—Pissed Meal, Blue Meal, Salty Meal, YAAAS Meal, and DGAF Meal—because “no one is happy all the time.” Get it? Like Happy Meals?
The Real Meals are basically just boxes into which Whopper combo meals are placed, and aren’t specifically aimed at kids; no toy or bag of Apple Dippers is involved, and I can’t imagine BK marketing something called the DGAF Meal to tiny children. So it’s just a gimmick, roughly aimed at McDonald’s. Simple.