Burger King UK Tweets for IWD: "Women belong in the kitchen"...this is used to promote their Female Emplyee Scholarship Programme...
- Thread starter MouldyK
- Start date
you gotta do the subversion in one tweet, or it’s always gonna look like shit
I fully support the opportunity for a more diverse section of the populace to find new ways to give people post mastication angst.
That would probably still be a better marketing line than this
That would probably still be a better marketing line than this
I think the approach is very effective. It catches the reader's attention and then subverts their expectations. If it causes initial controversy, even better. The only skill the reader should have practiced, to appreciate the marketing, is basic reading comprehension. I can see this appearing on an English test. We did a few of these. I remember an advertisement that utilised diet-misandry for contrast. We were expected to understand the context. This isn't really that hard.
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I’m not sure on the someone’s getting fired chat. I feel like there would be fairly strong direction on something like this going out today.
It sounds like it's a scholarship to help their female employees pursue something outside of BK.
At least that's how I'm reading it.
edit: and why do KFC have a 'gaming' account. what world do i live in now
It was originally preceded by a tweet that said something like "No matter what, I'll never be convinced that (1/2)"
It was a day when Trump tweeted something that was split into two tweets in a way that caused an unfortunate double entendre that everybody was riffing on. Twitter apparently removed the thing where you see previous tweets in a thread when you view a tweet page though?
OP
OP
I think it's meant to allow their employees to go from Flipping Burgers to being Proper Chefs.
I find it weird that people who spend all day, everyday, on Twitter don’t understand what a tweet thread is. Outrage ensues when you’re ill informed and want to be first to post half-formed thoughts of indignation.
Is there anybody who's actually outraged here? It seems like we're all doing the thing where we all know we understand it, but surely there's some other people somewhere who don't, and those people are probably outraged, or so we assume, and...ugh.
It’s a shame their scholarship programme is going to get overshadowed by that tweet. Hopefully people will see it for what it is, move past the shock value, and look at the actual details.
Their fault I guess. They should know by now that times have changed, and a lot of humour isn’t acceptable anymore.
Their fault I guess. They should know by now that times have changed, and a lot of humour isn’t acceptable anymore.
Firstly, I didn’t say Era anywhere in my post. While this forum is embarrassing, in this case I wasn’t criticising the posters here. I was criticising the Twitter community.
Two, read the replies to the tweet.
This honestly seems fine to me. Don't know why anyone would be offended based on the content of the tweets that follow. It's pretty clear what they were doing and it's obviously very effective because barely anyone would be talking about this if they'd just started with the second tweet.
(I'm a man though, so happy to admit I'm wrong if there are women whose opinion differs).
(I'm a man though, so happy to admit I'm wrong if there are women whose opinion differs).
This is the angle they're going for, they obviously know that a statement like that isn't acceptable outside of the context they're framing.
But that's why it's likely to work and is grabbing attention.
Who had the pleasure to interact with me on this forum knows thai I love hyperboles and writing shit for shock value but goddammit, that's just wrong. Risking to overshadow such a nice initiative with that tweet is plain stupid.
I did. I see BK consistently engaging with the people who "misinterpreted" the tweet, and anyone who's like "I'm never eating at BK again!" gets ratio'd instantly with hundreds of people clowning on them for not reading the thread. So: maybe not a crisis?
Not sure a picture of Rolf Harris was a good way to make their point.
Women belong in the kitchen.
[ pause ]
If they want to, of course.
...Someone thought they were being clever. Wonder if they'll still think that once they're unemployed.
[ pause ]
If they want to, of course.
...Someone thought they were being clever. Wonder if they'll still think that once they're unemployed.
...you all know that stunts like this are absolutely things that the social agency pitches to the client and gets them to sign off on, and not, like, one random guy thinking something would be funny and just tweeting it out, right?
Looking at one of their earlier tweets about donating to charity, and... Yeah...
3 retweets and 27 likes on that one :P
No no, this intern that has the sole responsibility for BK's Twitter and the scholarship programme should obviously be fire. CLEARLY that is how this all works.
Someone's totally getting fired for unilaterally posting that one their own
Also WWE is real and omg who iz running teh Arby's acct omg
Also WWE is real and omg who iz running teh Arby's acct omg