Perhaps you've seen it recently. "The real people" Chevy ads with super friendly beard guy. They're mildly annoying on their own, but now Chevy have upped the Ante, with Friendly Chevy guy flat out saying that Chevy is considered the most reliable car brand, over Ford, Honda, and Toyota by a recent study...that Chevy commissioned.
https://youtu.be/o2xrEGkIdWs
forgive me if the video doesn't play....Because Toyota flatout called Chevy out and not the ad has been pulled from their youtube playlist:
https://jalopnik.com/chevrolet-pulls-most-reliable-ad-after-being-challenged-1831800283
Ford and Honda got into it with Chevy too:
https://youtu.be/o2xrEGkIdWs
forgive me if the video doesn't play....Because Toyota flatout called Chevy out and not the ad has been pulled from their youtube playlist:
https://jalopnik.com/chevrolet-pulls-most-reliable-ad-after-being-challenged-1831800283
Jalopnik said:Last week I detailed how some of the variables in the study were not released and therefore Chevrolet was able to make a technically correct claim about the reliability of their 2015 model year cars using a narrow operational definition and a selective data set.
However, your average consumer may take issue with this definition of "reliability" and may feel that Chevrolet is being a bit deceptive in their presentation of the data.
I was sent a tip from a salesperson at a Toyota dealer who received a communication from Toyota corporate addressing this ad. It seems the "real people" at Toyota called Chevrolet out and now the ad is being pulled from the rotation.
Ford and Honda got into it with Chevy too:
Ford, Honda and Toyota confirmed they each challenged the 60-second TV spot, which aired in Metro Detroit during the North American International Auto Show. Its title: "Chevy Surprises Competitive Owners When It Comes To Reliability."
A lawyer for one of the three automakers who challenged the ad sent an email to GM's legal counsel this month demanding that the automaker stop making the reliability comparison claims in its advertising campaign, according to sources familiar with the correspondence. GM was given until 5 p.m. Jan. 14 to respond to the demands.
In a verbal response, a lawyer for GM told a counterpart at one of the rival automakers that Chevrolet is moving in a different marketing direction as it ramps up its campaign for the new Silverado pickup trucks, the sources said. And the GM lawyer added that the ad already had stopped airing nationally, with plans to remove the commercial from local markets in the coming weeks, the sources said.