Boo! Chipotle says users 'having trouble accessing' Halloween Boorito contest on Roblox
Chipotle Boorito 2021 has changed again amid COVID-19. To get a $5 Halloween meal, you need to order online and there's a contest for free codes.
amp.usatoday.com
Chipotle Mexican Grill is changing its annual Halloween promotion for the second year in a row.
Last year amid the coronavirus pandemic, Chipotle moved Boorito to a digital-only offer after nearly two decades of rewarding costume-wearing fans with discounted meals.
While the in-store costume offer is canceled again this year, there's a way to score a free burrito with a "virtual costume" between Thursday and Oct. 31, plus $5 Halloween meals.
The fast-casual chain said to celebrate the 21st year of Boorito it will become "the first restaurant brand to open a virtual location on Roblox, a global platform bringing millions of people together through shared experiences."
Chipotle plans to give away $1 million worth of free burritos through the "Chipotle Boorito Maze" at Roblox.com/chipotle where fans can also access virtual Halloween costumes.
Chipotle says for four days – from Thursday through Oct. 31, beginning at 6:30 p.m. ET each day – the first 30,000 Roblox users who "visit the cashier in the virtual Chipotle restaurant in costume" will receive a free burrito code.
The codes can be used on orders placed at Chipotle.com or the Chipotle app for participating restaurants nationwide through Nov. 14. There's a limit of one free code per person for users 13 years or older.
Users can dress up "their Roblox Avatar in Chipotle-inspired costumes and accessories, including a Chip Bag Ghost, Burrito Mummy, Spicy Devil, Guacenstein, and more," Chipotle said.
Once avatars are dressed up, Chipotle says users will then move to the Chipotle Boorito Maze but to get the free code they need to be one of the first to enter the virtual restaurant.